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Thursday, June 13, 2024

Idemitsu rebrands itself

Idemitsu, one of the leading manufacturers and suppliers of high-performance lubricants in Indian Automotive & Industrial segment, unfolds its new corporate brand identity.

Detailing about the idea behind rebranding strategy, Yoshitaka Shiraga, Deputy Managing Director of Idemitsu lube India, said, “We are proud to announce our new brand identity that communicates our vision, mission, and ideologies. Apart from a product core company enabling trust to our customers and Partners, Idemitsu constantly works towards providing value-added solutions. We have emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability across all markets.”

About Idemitsu

Idemitsu Lube India Pvt Ltd. is a subsidiary of Idemitsu Kosan Co. (Japan). Idemitsu Kosan is a leading Japanese petroleum company that is manufacturing Automobile and Industrial Lubricants globally. Idemitsu’s aims to progressively work towards providing environmentally friendly, lubricants to the customers. Idemitsu’s Indian operation commenced in 2006 as it entered as a Lubricant sales and marketing company. In 2013, it started a state of the art Lubricant Manufacturing plant located at Patalganga, District Raigad, Maharashtra. The company offers variety of Automotive Lubricants for Motorcycle, Scooters, Cars and Commercial Vehicles; along with Industrial range of lubricants.


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