IdeateLabs has appointed Alpa Dedhia as Chief Business Officer. She moves from VMLY&R India, where she held the position of EVP – Customer Experience & New Business. Alpa Dedhia will be working out of IdeateLabs’ Mumbai office.
Dedhia brings more than 16 years of experience in building brands leading marquee client relationships across diverse categories from retail, healthcare, lifestyle, IT, BFSI and FMCG in her extensive career. She was previously worked with agencies like VMLY&R India, L&K Saatchi & Saatchi, McCann World Group, Ogilvy & Mather Pvt. Ltd.
“We are excited about having Alpa on board. Her extensive experience will help us enrich our clientele across diverse sectors as well as enhance existing client relationships and teams,” said Vrutika Dawda, Director, IdeateLabs.
“She will be playing a crucial role in achieving our organization’s objectives and expansion plans. I welcome Alpa to the team and look forward to creating a delightful experience for our clients and building conversations to create commerce. We are setting up an Innovation Lab at the heart of our operation, and Alpa will form a part of the core team that will drive this.”
Dedhia added “At IdeateLabs, we are building an intersection of Technology and Brand Experiences, using AI, Machine Learning, Consumer Experience Design, and Digital Transformation as key pillars. And that’s where I felt the synergy between my passions and skills, and the vision of the team would lead to great work and learning. I love challenges, and IdeateLabs is the ideal platform to explore and overcome them, while setting new benchmarks, along with my enthusiastic and exceptional team.”