Bengaluru-based iD Fresh Food has reported a fivefold jump in profits to ₹26 crore for FY25, driven by a 22% revenue surge to ₹681 crore. The ready-to-cook pioneer’s focus on freshness, innovation, and preservative-free products continues to fuel its growth across India and international markets.
Bengaluru’s homegrown ready-to-cook brand iD Fresh Food (India) Pvt. Ltd. has cooked up an impressive performance in FY25, reporting a fivefold surge in profits to about ₹26 crore. The company’s revenue also sizzled, rising 22% to ₹681.38 crore from ₹557.85 crore in the previous financial year.
The company, best known for its range of fresh batter, parotas, chapatis, and filter coffee decoction, has once again proven that convenience-led innovation is the new recipe for success in India’s evolving food market. Founded in 2005 by P.C. Musthafa and his cousins from Kerala, iD Fresh Food started as a small idli-dosa batter business in Bengaluru and today serves millions of households across India and abroad.
A Taste of Growth
The 5x profit jump marks a turning point for the brand, which has spent the past few years expanding production capabilities, deepening its distribution network, and introducing new product lines to meet rising urban demand for fresh, preservative-free, ready-to-cook meals.
While the company has not yet disclosed detailed financial statements, the figures reflect both operational efficiency and market expansion. Analysts note that iD’s consistent focus on freshness and authenticity — while steering clear of artificial preservatives and chemicals — has given it a loyal customer base among urban families looking for healthier convenience food options.
Riding the Fresh Food Revolution
The Indian ready-to-cook and ready-to-eat food market has seen exponential growth in recent years, accelerated by changing lifestyles, dual-income households, and a post-pandemic preference for hygienic, branded food. iD Fresh Food has capitalized on this trend, not only through its signature batter but also through a diverse range of products that cater to regional tastes — from Kerala parotas to Malabar chapatis and South Indian-style filter coffee decoction.
The brand’s emphasis on transparency and innovation — such as the patented squeeze packs for dosa batter — has also played a key role in differentiating it from competitors. Its strong supply chain and cold storage infrastructure ensure that freshness is maintained from production to plate, a critical factor in its success.
Expanding Beyond Borders
In addition to its strong domestic presence, iD Fresh has steadily expanded into international markets including the UAE, the U.S., and Singapore. The company’s export strategy focuses on catering to the growing Indian diaspora seeking authentic, fresh-tasting products abroad.
According to industry insiders, iD’s consistent brand philosophy — “No Preservatives, No Chemicals, 100% Natural” — resonates strongly in global markets where clean-label foods are increasingly in demand.
A Recipe for the Future
The FY25 performance is expected to strengthen iD Fresh’s position in the fast-growing packaged food sector, where it competes with both regional startups and large FMCG players. The company has been investing heavily in automation, sustainable packaging, and backward integration with farmers to ensure quality and traceability.
Founder and CEO P.C. Musthafa, who has often described his journey as one “from a village in Kerala to building a national brand,” has emphasized purpose-driven growth. The company’s success story is frequently cited in business schools as a model of combining innovation, ethics, and empathy in entrepreneurship.
With the fresh food category gaining wider acceptance and consumer trust, iD Fresh Food is well-positioned to expand its footprint even further — both geographically and through new product innovation. As the FY25 results show, the company’s blend of tradition, transparency, and technology continues to strike the right balance with India’s evolving palate.
