International Advertising Association (IAA) and Snapchat are hosting “THE VIBE” on November 20 in Bandra West, an immersive event for young creatives. The session explores AR, AI, and creator-driven storytelling, Gen Z engagement formats, and impactful brand campaigns, aiming to inspire next-gen talent to blend creativity and technology in modern brand communication.
In a first-of-its-kind collaboration, the International Advertising Association (IAA) and Snapchat are bringing together the next generation of creative thinkers for “THE VIBE”, an immersive experience designed to explore how technology and creativity intersect in today’s fast-changing brand landscape.
Set to take place on November 20 in Bandra West, Mumbai, the evening promises to be a vibrant gathering of ideas, innovation, and inspiration for young creatives eager to level up their storytelling skills in the digital age.
A Space Where Creativity Meets Technology
THE VIBE isn’t just another industry talk—it’s a hands-on journey into the tools and trends shaping how brands connect with audiences today. The event will feature sessions and conversations around Augmented Reality (AR), Artificial Intelligence (AI), and the creator economy, giving attendees insights into how these new-age technologies are transforming the way stories are told and experiences are built.
Snap Inc., known for its pioneering work in AR-driven brand engagement, is bringing its expertise to the table to help participants understand the evolving dynamics of visual communication and interactive media. Together with IAA, it aims to foster a platform that empowers emerging talent to push creative boundaries.
Decoding Gen Z Engagement
One of the key highlights of the event is the session on “Fresh Formats – Bold Ways to Engage Gen Z”, which will focus on how brands can stay relevant to one of the most expressive and digitally native audiences in history. From vertical storytelling to snackable video content, participants will get to explore how Gen Z consumes and co-creates content—and how marketers can adapt to that ever-shifting rhythm.
Building Purposeful Brands
The segment on “Making Real Impact” will present case studies of campaigns that went beyond trends to create genuine social or cultural resonance. This focus on impact-driven storytelling aligns with IAA’s vision of promoting responsible and meaningful brand communication that contributes to society, not just commerce.
A Celebration of Young Creative Energy
With the lines between creators, consumers, and brands increasingly blurring, THE VIBE aims to celebrate the creative energy that drives modern brand culture. It is designed as a space where young professionals—designers, copywriters, strategists, digital storytellers, and content creators—can exchange ideas, learn from industry leaders, and be inspired to experiment with new mediums.
The tone of the event is deliberately informal and high-energy—much like the generation it’s meant for. From live demos and interactive experiences to candid talks and networking sessions, every aspect of THE VIBE promises to reflect the spirit of innovation that defines today’s creative industry.
Setting the Stage for the Future of Brand Storytelling
For IAA, which has long championed young talent through platforms like IAA Young Professionals and various leadership summits, THE VIBE marks a fresh step into experiential learning tailored for the digital-first creative. For Snapchat, it’s another way of showcasing how its tools—from AR lenses to creator partnerships—can help brands and storytellers unlock new forms of engagement.
As the advertising world continues to evolve at the speed of technology, initiatives like THE VIBE underline the importance of continuous learning, collaboration, and curiosity. The message is clear: the next era of brand storytelling belongs to those who can blend creativity with technology—and THE VIBE is where that journey begins.
