- Publicis Groupe has announced the merging of 13 agencies in Hong Kong merged 13 agencies in Hong Kong under its umbrella within one office. Still, within Hong Kong’s advertising industry, Publicis Groupe is the next holding company to make this move after Dentsu Aegis Network co-located its (also) thirteen agency offices into one building in June 2017. Publicis’ new startup-inspired, open-concept offices are designed with many small booths, much like those in a restaurant, to encourage people to get out of their own work areas.
The company introduced a strategy named “The Power of One” to enhance collaboration between all of Publicis Groupe agencies to better service clients and people. Specific agencies under the Groupe umbrella include Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Publicis.Sapient, Luminous, MSL, Digitas, Arc, Blue 449, Performics, Spark Foundry, Starcom and Zenith.
The company celebrated the integration recently and during the event, Tom Kao, CEO of Publicis Groupe Hong Kong, said: “‘The Power of One’ is about creating a new ecosystem that addresses the changing realities of the advertising and marketing environment.”
Since the beginning of 2018 in Hong Kong, 13 agencies, comprised of over 400 world-class talents, have been working together in this new office space, which is the first among the global Publicis Groupe offices to fully integrate into one physical space.