Home of Performance (HOP) has won the social media mandate for Jaguar and Land Rover in Saudi Arabia from distributor Mohamed Yousuf Naghi Motors. HOP will manage strategy, audits, competitor analysis, media planning, and daily social operations to boost digital engagement for the luxury automotive brands in the Kingdom.
Digital marketing agency Home of Performance (HOP) has secured a major mandate in the luxury automotive sector, having been awarded the social media contract for Jaguar and Land Rover in Saudi Arabia by Mohamed Yousuf Naghi Motors (MYNM) — the official distributor of both British marques in the Kingdom.
Under the new partnership, HOP will lead comprehensive social media consultancy for the two iconic brands. This includes strategy development, audits, competitor mapping, and media planning — along with full-scale day-to-day management of all social platforms.
The mandate signals MYNM’s renewed push to deepen digital engagement with Saudi Arabia’s fast-growing premium automotive audience, especially as the Kingdom’s luxury car market continues to accelerate on the back of rising consumer spending and Vision 2030-led lifestyle transformation.
For HOP, the win adds a prestigious brand alliance to its expanding automotive and luxury portfolio, positioning the agency as a key strategic digital partner in the competitive Gulf market. The agency will be tasked with not just maintaining brand consistency, but creating culturally relevant, high-performance social content tailored to Saudi Arabia’s digitally native audience.
As luxury auto consumers increasingly turn to social media for discovery, influence, and purchase intent — especially in high-growth Gulf markets — the collaboration between HOP and MYNM is expected to drive stronger brand affinity, engagement, and digital innovation for Jaguar and Land Rover across the Kingdom.
