HI! Estudio Multidisciplinario Crafts Dynamic Packaging for Reframe Gardening Spirit  

HI! Estudio Multidisciplinario has designed a striking packaging system for Reframe Gardening Spirit, translating the beverage’s freshness and character into a vibrant visual language. Through layered planes, geometric silhouettes, and a bold color palette, the design achieves clarity, memorability, and adaptability, reinforcing brand identity while energising consumer engagement at point of sale. 

When a brand seeks to redefine its relationship with consumers, packaging often becomes the most immediate and powerful medium of communication. For Reframe Gardening Spirit, this principle guided the collaboration with HI! Estudio Multidisciplinario, resulting in a packaging system that not only reflects the essence of the beverage but also reimagines the brand’s visual presence with striking clarity and rhythm. The project was conceived with a deliberate premise: to reinterpret the brand’s identity through packaging as the primary point of contact, ensuring that every box conveys freshness, energy, and character in a way that resonates with contemporary audiences.

HI! Estudio’s role was focused exclusively on the box design, yet the scope was far from limited. Working within the parameters of the existing branding, the studio developed a cohesive graphic system that translates the spirit of the product into a visual landscape defined by movement, structure, and chromatic vibrancy. The design is built from layered planes and synthetic shapes, evoking ideas of territory and fluidity without resorting to literal depictions of nature. This approach allows the packaging to remain flexible and modern, capable of adapting across formats and scales while maintaining a strong identity.

The visual language is a careful balance of organic silhouettes and simplified geometry. This interplay creates a modular scene that functions both as a standalone composition and as a repeatable surface system. Whether viewed up close or from a distance, the packaging offers a dynamic rhythm that mirrors the vitality of the beverage itself. By avoiding direct representation of natural environments, the design achieves a contemporary aesthetic that feels fresh and versatile, appealing to consumers who value innovation as much as authenticity.

Color plays a central role in the system’s impact. The palette combines vibrant greens and deep blues with warm accents of orange and yellow, generating contrast and memorability. This chromatic balance ensures that the product stands out at the point of sale, reinforcing its identity while offering clarity and readability. The use of bold yet harmonious tones creates a sense of energy that aligns with the brand’s positioning, making the packaging not just a container but a statement of character. In crowded retail environments, such visual presence is critical, and HI! Estudio’s design ensures that Reframe Gardening Spirit commands attention.

Beyond aesthetics, the project emphasised consistency, functionality, and production standards. HI! Estudio’s scope encompassed the conceptual, visual, and technical development of the box system, ensuring that the design could be executed with precision across different applications. The modularity of the graphic system allows for scalability, meaning the packaging can adapt to various formats without losing coherence. This adaptability is particularly valuable in today’s market, where products must transition seamlessly between physical shelves and digital platforms, maintaining impact across diverse consumer touchpoints.

The result is packaging that embodies rhythm and structure while remaining approachable and engaging. It reflects the brand’s spirit without overwhelming it, offering a visual identity that is distinctive yet flexible. By focusing on layered planes and synthetic shapes, the design suggests movement and territory, inviting consumers to connect with the beverage’s essence in a way that feels both intuitive and contemporary. The packaging becomes a landscape in itself—one that mirrors the freshness of the product while offering a memorable visual experience.

For Reframe Gardening Spirit, this collaboration represents more than a design exercise; it is a strategic reimagining of how packaging can serve as a bridge between brand and consumer. HI! Estudio Multidisciplinario has crafted a system that not only enhances recognition but also deepens engagement, ensuring that the product’s identity is communicated with clarity and resonance. In doing so, the studio has demonstrated the power of design to elevate everyday interactions, transforming a box into a vibrant expression of brand spirit.

At its core, the project underscores the importance of packaging as a narrative device. It is not merely about containing a product but about telling a story—one of freshness, energy, and character. Through rhythm, color, and structure, HI! Estudio has given Reframe Gardening Spirit a visual language that speaks directly to consumers, inviting them to experience the brand in a new light. The packaging system stands as a testament to how thoughtful design can translate intangible qualities into tangible impact, ensuring that the first point of contact is both memorable and meaningful.