Burger King, an American-based multinational chain of hamburger fast food restaurants, headquartered in Miami-Dade County, Florida, has appointed Havas Worldwide to handle its digital duties. Havas Worldwide won the account without the multi-agency pitch. As per the terms of the mandate, the agency will be responsible for the brand’s digital campaigns, social media and online response management. Havas Worldwide India has been focusing on fortifying and updating its core expertise and offerings over the last two years.
Detailing about the association, Kapil Grover, Chief Marketing Officer, Burger King India said, “We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns; thereby further strengthening Burger King India to become the most lovable brand in the digital space. We look forward to a long and fruitful partnership.”
Elated upon the newest partnership with Burger King, Manas Lahiri, Managing Director, Havas Worldwide (Creative) India said, “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town and we’re confident we will be able to create more such path-breaking, meaningful work for them.”
About Havas Worldwide:
Havas Worldwide is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world. Havas consists of three main operational divisions. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations and innovation consulting (Havas Blockchain).
About Burger King:
Founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company and renamed it “Burger King”. Burger King’s menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the “Whopper” became the first major addition to the menu, and it has become Burger King’s signature product since.
