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Thursday, February 22, 2024

Havas Group launches Havas Sovereign Technologies

In an attempt of meeting the challenges raised by the acceleration of innovation, Havas Group has unveiled Havas Sovereign Technologies. The new entity will aim to offer its clients end-to-end support in appropriating innovations, protecting their reputation, and mitigating the risks associated with new technologies. The new platform includes the Havas Blockchain offer, which will continue to support companies on the blockchain technology front, as well as a new series of offers to provide 360° support on all subjects related to sovereign technologies. The group will offer its services to companies, start-ups, public institutions and non-governmental organizations.

This approach is based on four pillars:

  • Expertise in technological intelligence,
  • Strategic consulting in digital governance,
  • Deployment of digital infrastructures,
  • Global communication support.

Detailing about it, Fabien Aufrechter, former Director of Havas Blockchain, who is taking over the management of this new platform, said, “This evolution comes at an opportune time. The technological leap of the last five years has turned digital sovereignty from a purely technological issue into a real strategic challenge.”

He further added, “The issues of innovation, trust and technological security have become inescapable for both public and private players. With its expert and agile approach, Havas Sovereign Technologies will accompany brands and institutions in their quest to no longer offer ‘just technology’ but ‘the right technology’ “.

About Havas Group

Havas Group is one of the world’s largest global communications groups. Founded in 1835 by Charles Louis Havas, the Group employs more than 19,000 people in over 100 countries. Havas is organised into three main business units: Creative, Media and Health & Wellness communication. Havas Group deals with advertising, analytics and decision sciences, brand design, brand strategy, content studio, digital commerce, direct marketing, engagement planning, experience design, health & wellness, luxury, innovation, media, mobile marketing, product development, PR & Corporate communications and social marketing.

Creative Business- A business unit focused on creativity

Havas Group’s creative business is a global hub of inspiring people in the disciplines of strategy, creativity, design, performance marketing, public relations and UX. This commitment to talent has elevated the Group’s extensive in-house capabilities, and, paired with our best-in-class partners, drives our clients’ businesses. The creative business unit is made up of the Havas Creative global network, our dedicated customer experience network Havas CX, the Havas Edge global performance marketing network, the BETC Group, and AMO – an international network of strategic communications consultancies. The growing unit also encompasses many of the industry’s most creative and accomplished agencies, including: ArnoldBoondoggleBuzzmanCamp + King, Conran Design GroupHavas RiverorchidHost HavasOne Green BeanRosapark, and W&Cie to name a few.

Media Business- A business unit that builds world class Media Experience.

Havas Media Group consists of two global media networks: Havas Media and Arena Media. The company’s media agencies are home to a variety of specialists across 150 markets worldwide that bring a unique proposition to the marketplace for media planning and buying.

Health and Wellness Business- A business unit focused on Health and Wellness communication

Havas Health & You focuses on the betterment of humanity through health by leveraging a global collection of experts and individuals. Using scope and prowess to drive our mission of human purpose, we help brands and organisations positively impact patient lives, and in doing so create work that connects with audiences on a deep and personal level.

With over 4,500 leading experts in more than 60 countries, we tell untold stories with a spirit rooted in innovation, creativity, exploration, communication and education.


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