Grey Goose Unveils Berry Rouge, A Bold New Flavoured Vodka Expression

Bacardi-owned Grey Goose Vodka has launched Berry Rouge, a new flavoured expression blending Mediterranean strawberries, blueberries, raspberries, and blackberries with its signature French vodka. Bottled at 40% ABV with no added sugar or preservatives, Berry Rouge promises vivid berry notes and versatile cocktail appeal, including the Rouge Royale.

Grey Goose Vodka, the globally recognised premium spirit owned by Bacardi, has expanded its portfolio with a striking new addition that celebrates the vibrancy of Mediterranean fruit. The launch of Berry Rouge marks a significant moment for the brand, which has long been associated with craftsmanship, purity of ingredients, and a dedication to elevating vodka beyond its traditional boundaries. With this latest expression, Grey Goose is seeking to capture the imagination of consumers who crave flavour innovation without compromising on authenticity or quality.

Berry Rouge is a carefully crafted blend that brings together the natural flavours of strawberries, blueberries, raspberries, and blackberries sourced from the Mediterranean. These fruits, known for their sun-ripened intensity and aromatic depth, are combined with Grey Goose’s signature vodka base, which is itself a product of meticulous sourcing and production. The vodka is distilled from Picardy wheat, prized for its soft and creamy character, and blended with pure spring water from Gensac-la-Pallue in France, a region renowned for its pristine aquifers. The result is a spirit that balances the richness of ripe berries with the smooth, refined profile that has made Grey Goose a benchmark in the category.

Bottled at 40% ABV, Berry Rouge is notable not only for its flavour but also for its commitment to purity. The expression contains no added sugar, preservatives, or colouring, underscoring the brand’s philosophy that exceptional vodka begins with exceptional ingredients. This approach reflects a broader trend in the spirits industry, where consumers are increasingly attentive to transparency, authenticity, and natural production methods. By highlighting the absence of artificial additives, Grey Goose positions Berry Rouge as a premium choice for discerning drinkers who value both taste and integrity.

The sensory profile of Berry Rouge is described as tangy, vivid, and bursting with ripe berry flavours. It is designed to deliver a taste experience that is both refreshing and indulgent, with a lively fruit-forward character that remains true to the essence of the berries themselves. Gianluigi Torta, Grey Goose’s master distiller, emphasised the importance of sourcing the highest-quality fruit to achieve this result. “At Grey Goose, we believe exceptional vodka begins with exceptional ingredients,” he explained. “For Berry Rouge, it was essential that we source the highest-quality, sun-ripened berries to ensure a flavour profile that tastes fresh and true to the fruit itself. The vibrant berry notes are carefully balanced with the signature smoothness of Grey Goose Vodka to produce a symphony of bright and sweet flavours.”

This philosophy of balance is central to the appeal of Berry Rouge. While flavoured vodkas have often been criticised for being overly sweet or artificial, Grey Goose has sought to create an expression that is both versatile and sophisticated. The spirit is crafted to be enjoyed in a variety of ways, from simple highball serves with club soda to more elaborate cocktails that highlight its berry character. Among its signature serves is the Grey Goose Rouge Royale, a cocktail that showcases the spirit’s ability to elevate celebratory occasions with its bold yet refined flavour profile. By positioning Berry Rouge as a versatile ingredient, Grey Goose is tapping into the growing consumer interest in mixology and at-home cocktail culture, which has surged in recent years.

The launch of Berry Rouge also reflects Grey Goose’s broader strategy of innovation within the flavoured vodka segment. While the brand has traditionally been associated with classic vodka expressions, it has increasingly embraced flavour as a means of engaging new audiences and expanding its relevance in a competitive market. Flavoured spirits have become a dynamic category, appealing to younger consumers and those seeking variety in their drinking experiences. By introducing Berry Rouge, Grey Goose is not only responding to this demand but also setting a new standard for how flavoured vodka can be executed with elegance and authenticity.

From a branding perspective, Berry Rouge reinforces Grey Goose’s image as a pioneer of premium vodka. The emphasis on Mediterranean fruit evokes a sense of sun-drenched landscapes and natural abundance, aligning with the brand’s narrative of provenance and quality. At the same time, the clean, additive-free composition speaks to contemporary values of wellness and transparency. This dual positioning allows Berry Rouge to resonate with both traditional vodka enthusiasts and adventurous consumers eager to explore new flavour horizons.

The timing of the launch is also significant. As cocktail culture continues to thrive globally, spirits brands are competing to offer products that inspire creativity and experimentation. Berry Rouge, with its vivid berry notes and smooth vodka base, is well-suited to this environment. Whether used in a refreshing spritz, a berry-forward martini, or a celebratory Royale, the expression invites consumers to reimagine vodka as a canvas for flavour exploration. In doing so, Grey Goose strengthens its role not just as a producer of vodka, but as a curator of experiences that bring people together.

Ultimately, Berry Rouge represents more than just a new flavour; it is a statement of intent from Grey Goose. By combining Mediterranean fruit with French craftsmanship, the brand is reaffirming its commitment to innovation, authenticity, and excellence. For consumers, it offers a chance to indulge in a spirit that is both familiar and surprising, rooted in tradition yet alive with modern vibrancy. As Gianluigi Torta’s words suggest, Berry Rouge is not simply about adding flavour—it is about creating harmony, a symphony of bright and sweet notes that elevate vodka to new heights. With this launch, Grey Goose continues to shape the future of premium spirits, one carefully crafted bottle at a time.