After a rigorous multiagency pitch, L&K Saatchi & Saatchi wins creative mandate of Goodricke Group, one of the largest tea producers in India and will manage the full-service creative mandate for a range of products from the company under multiple categories. Goodricke Group has around 29 tea gardens and manufacturing factories across Darjeeling, Assam and Dooars. Some of the popular brands under its portfolio include Castleton, Roasted Darjeeling Tea, Khaass, Goodricke Chai etc.
PT Krishnan, VP and Head Consumer Division, Goodricke Group, said, “Goodricke is a brand steeped in legacy. We wanted to collaborate with a name that’s just as rich in legacy and found the right match in L&K Saatchi & Saatchi. With excellent category knowledge and the zeal to do work that knows no bounds, we believe this partnership will bear many fruits in the days to come.”
Atin Wahal, EVP-North & East, L&K Saatchi & Saatchi said, “Tea as a category is one we are extremely familiar with, having worked extensively on this category. Goodricke is a name that resonates across India, and with such a vast product portfolio, I believe we have every scope to do some really enriching work and help the brand not just shine, but carve a unique niche in the marketplace.”
About Goodricke Group:
Goodricke is a Camellia PLC group company, an international group, listed on the London Stock Exchange and employing over 73,000 people worldwide. Camellia’s interest include agriculture and horticulture, Private Banking and Financial services, Food Storage and Distribution and Engineering. Owning 29 tea gardens spread over Darjeeling, the Dooars and Assam, Goodricke is currently the 2nd largest tea producer in India. Steeped in fine tradition and blended with global excellence, the most coveted teas come from the Goodricke Group. Goodricke Group strive to produce teas of top quality, which are acceptable to the discerning world market. From boutique teas to popular blends, there’s a Goodricke tea to suit everyone’s palates and pockets.
