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Friday, October 22, 2021

Goafest 2020: ‘The Red Abby’ jury named

The Red Abby will recognise creative work that explores and addresses the issue of violence against women.

The Advertising Club and the Advertising Agencies Association of India (AAAI) have today named the jury for the first edition of ‘The Red Abby’.  The Red Abby awards will reward creative work that addresses the issue of endemic violence against women.   

The jury that consists of some of the top minds from the advertising, media, creative, entertainment, and FMCG industries will meet on 17 March in Mumbai. On the distinguished jury are the following:

In a note, Partho Dasgupta, President, The Advertising Club said: “Women’s safety is a cause that needs a loud and clear voice. The esteemed jury of ‘The Red Abby’ comes from a diverse background with rich experience in their respective industries. Their collective experience will make the evaluation process robust and fair, while adjudging the works’ impact.”    

Sonia Huria, member on the Managing Committee, The Advertising Club, and Evangelist, The Red Abby, added: “At the heart of a successful campaign is the impact it made. In the case of ‘The Red Abby’, the impact will be basis the effectiveness of the behaviour change messaging of the campaign. With such an esteemed jury for its maiden edition, we are sure that the best-in-class works will find their right place in the Abby Awards Hall of Fame.”

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