GLOBAL PRODUCTION COMPANY CANADA JOINS M25 NETWORK TO EXPAND PRESENCE ACROSS ASIA

Barcelona-based production company CANADA has joined the m25 network for Asian representation, strengthening its global footprint. The move follows major wins, including a Grand Prix at Ciclope 2025 and Production Company of the Year titles at Kinsale and Shots EMEA, aligning two organisations committed to director-led, world-class creative production.  

Global production company CANADA has taken a significant step in expanding its international footprint by joining the m25 network for representation across Asia. The move signals a strategic alignment between two entities that share a commitment to director-driven storytelling and world-class craft, at a time when creative production is becoming increasingly global, collaborative and culturally fluid.

Headquartered in Barcelona, with established offices in London and Los Angeles, CANADA has built a formidable reputation as one of the most distinctive production companies in contemporary advertising and music video culture. Known for its bold visual language and filmmaker-first philosophy, the company’s entry into the m25 network positions it closer to Asia’s fast-growing creative markets, while reinforcing m25’s ambition to deepen its global capabilities.

The timing of the partnership is notable. CANADA arrives at m25 amid a run of major international accolades that underscore its creative momentum. Most recently, the company picked up the Grand Prix at the Ciclope 2025 awards for director Lope Serrano’s Hornbach film “No Project Without Drama,” a piece widely praised for its cinematic scale and emotional intensity. That recognition followed further industry validation with CANADA being named Production Company of the Year at both the Kinsale Shark Awards 2025 and Shots EMEA, cementing its status as a creative force operating at the highest level of global production.

These honours are not incidental; they speak directly to the production company’s ethos. CANADA has consistently positioned itself as director-led rather than format-led, giving its filmmakers the creative autonomy to shape ambitious narratives across commercials, music videos and short films. Its multidisciplinary roster of directors and photographers reflects a wide spectrum of styles, united by a shared emphasis on craft, originality and emotional resonance. Among them are co-founders Nicolás Méndez and Lope Serrano, whose work has helped define CANADA’s international identity.

Joining the m25 network offers CANADA access to a broad and diverse creative ecosystem across Asia, a region where brands and agencies are increasingly seeking production partners who can operate seamlessly across borders. Asia’s advertising and entertainment industries are evolving rapidly, with audiences responding strongly to visually striking, culturally attuned storytelling. For CANADA, representation through m25 provides a platform to connect its directors with new collaborators and contexts, while maintaining the creative integrity that has defined its work to date.

For m25, the addition of CANADA represents a significant milestone in its own growth strategy. Founded with a mission to connect best-in-class production talent across markets, m25 has steadily expanded its global reach while retaining a focus on quality and long-term partnerships. Stephen Douglas, founder of m25, described welcoming CANADA as a pivotal step toward becoming more global, aligning with the network’s strategic priorities for 2026.

Douglas noted that m25 had closely studied CANADA’s body of work and identified strong potential value for the network, its clients and its agency partners across the region. He highlighted the Grand Prix win at Ciclope and the Production Company of the Year honours at Kinsale as markers of the company’s creative calibre and the strength of its director-led vision. For m25, CANADA brings not only creative excellence, but also international reach—qualities that fit squarely with the network’s ambition to deliver world-class production across Asia and beyond.

The partnership reflects a broader shift in how production companies are structuring their global presence. Rather than opening multiple standalone offices, many are choosing to align with networks that offer local expertise, relationships and operational insight. This approach allows creative companies to remain agile, accessing new markets while avoiding the dilution of culture or creative focus that can sometimes accompany rapid expansion.

From CANADA’s perspective, the collaboration is about connection rather than scale alone. Executive Producer Laura Serra Estorch described joining m25 as an opportunity to link CANADA’s directors and creative partners with an unparalleled global community. Her comment underscores how the partnership is intended to be two-way, fostering exchange and collaboration rather than simply providing representation.

Lope Serrano, Founding Partner at CANADA, echoed this sentiment, emphasising the opportunity to work alongside fellow m25 members to push artistic boundaries and deliver standout productions. His statement reflects a view of global networks not merely as distribution channels, but as creative communities where shared values and mutual inspiration can elevate the work produced.

The inclusion of CANADA within m25’s Asia-facing representation is also indicative of growing demand from agencies and brands in the region for production partners with proven international credentials. As campaigns increasingly travel across markets and platforms, clients are looking for companies that can bring a cinematic sensibility while adapting to local contexts. CANADA’s experience across Europe, North America and global campaigns positions it well to meet these expectations.

At the same time, Asia represents fertile ground for experimentation and cultural exchange. Music, fashion, technology and youth culture across the region continue to influence global aesthetics. For a company like CANADA, whose work often sits at the intersection of art and commerce, deeper engagement with Asian markets offers opportunities not just for business growth, but for creative evolution.

The move also reinforces the continued importance of production craft at a moment when technology is rapidly reshaping the industry. While tools such as AI and virtual production are changing workflows, awards recognition for CANADA’s recent work suggests that storytelling, direction and emotional impact remain central to creative success. The company’s alignment with m25 signals confidence that high-calibre, director-led production will continue to be valued in an increasingly complex media landscape.

As CANADA becomes part of the m25 network, both organisations enter the partnership with momentum and clarity of purpose. For m25, it strengthens a growing roster of international partners and enhances its ability to offer agencies in Asia access to globally renowned production talent. For CANADA, it opens new pathways to collaborate, create and influence in one of the world’s most dynamic creative regions.

In an industry where reputation, relationships and creative trust are paramount, the partnership between CANADA and m25 reflects a shared belief in long-term value over short-term reach. Backed by global awards, a director-driven philosophy and a commitment to collaboration, CANADA’s arrival in the m25 network signals a convergence of ambition and craft—one that is poised to resonate across Asia and beyond.