GLACIR VODKA: THE PURSUIT OF PURITY

Glacir Vodka, a new brand, has launched with a story of uncompromising pursuit of purity, sourcing water from Lake Baikal, Russia. Crafted with passion, the vodka is a testament to the brand’s madness, making it a unique and exciting entrant in the market.

In the world of vodka, where purity is paramount, a new brand is making waves with its uncompromising pursuit of excellence. Glacir Vodka, the latest entrée into the market, is built on a foundation of madness – the kind that drives one to chase the purest water on earth, 5,000 km away from civilisation.

The story of Glacir begins at Lake Baikal, the world’s largest and deepest freshwater lake, nestled in the heart of Russia. It’s here that the brand’s founders embarked on a quest for the holy grail of water, driven by an unwavering commitment to create a vodka that refuses to compromise. The result is Glacir Vodka, a spirit that embodies the essence of purity and quality.

From its naming and positioning to its creative strategy and storytelling, Glacir is a brand that has been meticulously crafted to reflect its values. Roll Dot Agency, the creative minds behind the brand, has worked closely with the team at Ardent Alcobev to build Glacir drop by drop, ensuring that every aspect of the brand is a testament to its unwavering pursuit of excellence.

The brand’s film, shot partly in Russia and crafted entirely in-house, is a masterclass in storytelling. Blending live footage, stock, AI, music, and edit, the film is a visual representation of the brand’s honest truth – a commitment to purity, quality, and a refusal to compromise.

Glacir Vodka is more than just a spirit – it’s an experience. It’s a taste of the untamed, the unbridled, and the uncompromising. As the brand’s positioning boldly states, “Some brands talk about purity. Some brands are mad enough to chase it 5,000 km away.” Glacir is one such brand, and its vodka is the embodiment of that madness.

With its sights set on becoming the nation’s new favourite vodka, Glacir is well on its way to making a lasting impression. Its unique story, coupled with its uncompromising commitment to quality, is sure to resonate with those who dare to drink it. As the brand’s mantra goes, “It takes one kind of madness to make it and another to drink it.” For those who dare, Glacir Vodka awaits.