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Tuesday, December 23, 2025

GABIT ENTERS NUTRITION SPACE WITH ACQUISITION OF CLEAN SUPPLEMENT BRAND NÄCK

Longevity-focused health startup Gabit has acquired clean nutrition brand Näck, marking its entry into supplements and nutrition-led interventions. The move strengthens Gabit’s full-stack health ecosystem, integrating targeted supplements with continuous health tracking to link nutrition intake to measurable outcomes such as sleep, recovery, and metabolic health.  

Longevity-focused health startup Gabit has taken a significant step towards building a comprehensive, outcomes-driven wellness platform with the acquisition of clean nutrition brand Näck for an undisclosed amount. The move marks Gabit’s formal entry into the supplements and nutrition space, expanding its ambition from health tracking and insights to nutrition-led interventions that are measurable, personalised and continuous. In an increasingly crowded health-tech ecosystem, the acquisition signals a clear intent: to close the loop between data, behaviour and tangible health outcomes.

Gabit has positioned itself as a full-stack longevity company at a time when the conversation around health is shifting from reactive care to proactive optimisation. Its ecosystem already spans hardware, software and services, including a smart ring that tracks vital health metrics, AI-led coaching that interprets data into daily guidance, diagnostics that add clinical depth, and a growing longevity skincare line. By bringing Näck into the fold, Gabit adds a crucial missing piece to this puzzle—nutrition, long recognised as foundational to long-term health but often poorly integrated into digital health platforms.

The acquisition reflects a growing realisation within the health-tech industry that data alone does not change outcomes. Wearables can track sleep, stress, recovery and metabolic markers, but without timely, actionable interventions, insights remain abstract. Näck’s supplement portfolio gives Gabit the ability to translate signals into solutions. Instead of simply alerting users to deficiencies or suboptimal patterns, the platform can now recommend targeted nutritional support and allow users to observe how those interventions influence their health metrics over time.

Founded as a clean nutrition brand, Näck has built its reputation around transparent formulations, high-quality ingredients and science-backed products. In a supplements market often criticised for exaggerated claims and lack of accountability, Näck’s positioning aligns closely with Gabit’s data-first philosophy. The integration enables supplements to move beyond generic wellness consumption and become part of a monitored, feedback-driven health regimen. For users, this means supplements are no longer taken blindly, but as part of an informed, evolving health strategy.

Post-acquisition, Näck’s products will be woven directly into Gabit’s platform, allowing users to correlate nutrition intake with measurable outcomes such as sleep quality, recovery rates and metabolic health markers. This integration is particularly significant in the context of longevity, where incremental improvements sustained over time can have profound cumulative effects. By linking supplements to real-world data, Gabit aims to build trust and credibility in an area often dominated by anecdotal evidence.

The move also underscores Gabit’s belief in continuous health tracking as the backbone of modern wellness. The smart ring, which captures round-the-clock data on key physiological parameters, provides the baseline. AI-led coaching interprets trends and deviations, while diagnostics add periodic clinical validation. Nutrition, through Näck, becomes the intervention layer that responds dynamically to what the data reveals. This closed-loop model mirrors the way elite athletes and performance-focused individuals manage health, now adapted for a broader consumer audience.

From a strategic perspective, the acquisition positions Gabit at the intersection of health-tech and consumer wellness, two sectors that are increasingly converging. Traditional wellness brands are adding digital layers, while health-tech companies are expanding into consumables and services. Gabit’s approach stands out for its emphasis on integration rather than adjacency. Supplements are not being added as a standalone revenue stream but as a core component of a unified health ecosystem designed around outcomes.

The timing of the acquisition is also notable. Consumer awareness around longevity has accelerated, driven by a growing body of research, cultural shifts towards preventive health and the mainstreaming of biohacking concepts. Users today are not just looking to feel better in the short term but to optimise healthspan—the number of years lived in good health. Nutrition plays a central role in this pursuit, influencing everything from inflammation and gut health to cognitive function and metabolic resilience.

By acquiring Näck, Gabit gains not just products but also expertise in formulation and supply chains that meet clean-label standards. This capability is essential for scaling responsibly in a category that is tightly scrutinised by informed consumers. Integrating this expertise with Gabit’s existing data infrastructure creates opportunities for iterative product development, where formulations can evolve based on aggregated user outcomes and emerging scientific insights.

For Näck, becoming part of Gabit’s ecosystem opens up a new dimension of relevance. As an independent brand, its products existed largely in isolation from measurable feedback loops. Within Gabit, those same products can be contextualised, personalised and continuously evaluated. This shift transforms supplements from static offerings into dynamic tools, potentially reshaping how consumers perceive and use nutritional products.

The acquisition also reflects a broader trend towards platform-based health models. Rather than assembling disparate apps, devices and products, consumers are gravitating towards integrated solutions that reduce friction and cognitive load. Gabit’s vision of a single platform that tracks, interprets and intervenes across multiple dimensions of health addresses this demand. Nutrition, when seamlessly embedded, enhances the platform’s stickiness and long-term engagement.

Importantly, Gabit’s strategy acknowledges that longevity is not achieved through isolated actions but through consistency and coherence. Sleep, movement, stress, skincare and nutrition are deeply interconnected. A supplement that improves recovery may show up as better sleep scores, reduced stress markers or improved metabolic efficiency. By making these connections visible, Gabit empowers users to understand their bodies better and make informed choices rooted in evidence rather than trends.

As the health-tech sector matures, differentiation is increasingly defined by depth rather than breadth. Gabit’s acquisition of Näck signals a commitment to building depth across the health continuum, from sensing and analysis to intervention and validation. It suggests a future where supplements are no longer marketed on promises alone but are evaluated within a system that measures what truly matters: outcomes.

In entering the supplements and nutrition-led health space, Gabit is not simply expanding its portfolio. It is reinforcing a philosophy that health optimisation must be measurable, personalised and adaptive. The integration of Näck into its ecosystem brings the company closer to its ambition of redefining longevity care for a new generation—one that values data, transparency and long-term wellbeing over quick fixes.


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