FP7McCANN MENAT has emerged as one of the region’s most celebrated agencies at The Loeries 2025, securing multiple Golds and ranking among the top agencies in MENA and Africa. With leadership and creatives recognised across disciplines, the agency’s success underscores its commitment to purposeful, culturally resonant, and commercially impactful work.
On 6th February 2026 in Dubai, The Loeries, Africa and the Middle East’s most prestigious awards for brand communications, announced its 2025 rankings, and FP7McCANN MENAT stood out as one of the region’s strongest performers. Known for celebrating creativity that is both culturally resonant and purpose-driven, The Loeries has long been a benchmark for agencies across the region. This year, FP7McCANN MENAT delivered its most impressive showing to date, emerging as the most awarded agency in the region by Golds, with a remarkable 75% conversion rate from entry to win. With just eight entries, the agency ranked 5th in MENA, 9th across Africa and the Middle East, and 4th as a Regional Agency Group, a testament to its focus on quality, effectiveness, and enduring partnerships.
The agency’s success was not just about numbers but about the people and relationships behind the work. FP7McCANN MENAT’s performance reflected the strength of its leadership, its creative talent, and its long-term collaborations with clients who trust the agency to deliver ideas that balance cultural relevance with commercial impact. The Loeries recognition highlighted the disciplined creative approach and the commitment to crafting campaigns that resonate deeply with audiences while driving tangible business results.
Individual recognition further underscored the agency’s depth of talent. Several FP7McCANN leaders and creatives were ranked among the top professionals in the region. Tarek Ali Ahmad was placed 6th among Agency Managing Directors, Nick Salter ranked 16th as Regional Head of Strategy, and Federico Fanti secured the 7th spot as Chief Creative Officer. Executive Creative Director Nayaab Rais was ranked 6th, while Jonathan Cruz achieved an impressive 4th place among Creative Directors. Copywriters Diego Fernandez-Cid and Rob Hall were ranked 5th and 6th respectively, while Associate Creative Directors Manar Munjed and Shaza Yousef were placed 20th. Senior Art Director Arthur Melo rounded out the list at 25th. These rankings reflect the agency’s ability to nurture talent across disciplines, ensuring that creativity is not confined to one department but is embedded throughout the organisation.
The agency’s award-winning work was anchored by campaigns for iconic regional and global brands. Among the highlights was “Sponsored Balls,” developed in partnership with the Testicular Cancer Society and Club Deportivo Leganés, which won Gold in both OOH Ambient and PR categories, as well as Silver in Live Events Sponsorship. Another standout was “Recipe for Change,” a purpose-led platform for Arla Foods created in collaboration with MCN sister agencies Current Global MENAT and Craft. This campaign secured Gold in both B2B Creativity and Social Impact, along with a Bronze in PR. These wins demonstrate FP7McCANN MENAT’s ability to deliver work that is not only creatively compelling but also socially meaningful, addressing issues that matter to communities while advancing brand objectives.
Commenting on the achievement, Tarek Miknas, CEO of FP7McCANN MENAT, emphasised the agency’s legacy of trust and creative excellence. “This performance purely reflects our long-standing legacy—one built on trust, enduring client partnerships, and creative excellence that drives both cultural relevance and real business results. At FP7McCANN, we craft ideas born from regional truths and delivered to global standards. This is what we mean when we say Truth Well Told—our mindset that fuels everything we do. We’re incredibly grateful to The Loeries for this recognition, and to our brave clients for trusting us with their brands and believing in ideas that move the needle as much as they move juries. And of course, massive congratulations to our people for their well-deserved rankings.”
Federico Fanti, Regional Chief Creative Officer MENAT, echoed this sentiment, highlighting the intent behind the agency’s work. “These wins are not about noise or scale—they’re about intent. About teams who push every brief harder, clients who believe in purposeful thinking, and work that earns its place in culture because it’s honest, relevant, and well crafted. I’m incredibly proud of how our people continue to raise the bar—not just creatively, but in how we partner with our clients and show up for the work.”
Executive Creative Director Nayaab Rais brought a personal and spirited perspective, tying the agency’s hunger for excellence to The Loeries’ theme of “The Great Hunger.” “So this one is for all the hungry ones… our clients, partners and teams with an appetite for brave work and my bacchas—the creative geniuses who obsess over every line, every frame, every piece of craft. We win because we know the power of truth told right. We were hungry and we ‘ate’ like my young ‘uns say.”
FP7McCANN MENAT’s showing at The Loeries is more than a collection of awards; it is a reflection of an agency that has consistently invested in people, ideas, and partnerships. The recognition across categories and disciplines demonstrates that the agency’s philosophy of “Truth Well Told” is not just a slogan but a guiding principle that informs every campaign. By focusing on regional truths and delivering them to global standards, FP7McCANN MENAT has carved out a distinctive space in the industry—one where creativity is not only celebrated but also measured by its ability to drive cultural and commercial impact.
The Loeries’ recognition of FP7McCANN MENAT’s work underscores the evolving role of agencies in the region. No longer is success defined solely by scale or visibility; it is increasingly measured by the ability to create work that is purposeful, culturally relevant, and commercially effective. FP7McCANN MENAT’s wins in categories such as Social Impact and PR highlight the importance of campaigns that go beyond traditional advertising to engage with communities, address pressing social issues, and create platforms for change.
As the agency celebrates its achievements, the message is clear: FP7McCANN MENAT is not just winning awards; it is setting benchmarks for what creativity in the region can and should be. With leadership recognised among the best, creatives ranked across disciplines, and campaigns that resonate both locally and globally, the agency has reaffirmed its position as a powerhouse in brand communications. The Loeries 2025 will be remembered as the year FP7McCANN MENAT demonstrated that hunger, truth, and craft are the ingredients of enduring success.
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