FP7McCann emerged as the Most Effective Agency Network at the 2025 MENA Effies, winning 15 awards and securing the Grand Prix for Arla Foods’ “Recipe for Change.” FP7McCann Dubai was named Most Effective Agency Office, marking a milestone year that showcased the network’s cross-market strength and culturally resonant, results-driven creativity.
FP7McCann has once again reinforced its position as one of the most dominant creative forces in the Middle East and North Africa, emerging as the Most Effective Agency Network of the Year at the 2025 MENA Effie Awards after securing an impressive 15 wins across some of the region’s most competitive categories. The agency’s triumph at the ceremony, held on 4 December 2025 in Dubai, marks a defining moment in a year already filled with milestones, accolades and regional recognition for the FP7McCann network. Alongside the network title, FP7McCann Dubai was also named the Most Effective Advertising Agency Office of the Year, a testament to the office’s consistent ability to deliver impactful, culturally resonant work for global and regional brands.
One of the highlights of the night—and a standout achievement for the agency—was winning the Grand Prix for Arla Foods’ purpose-led initiative, “Recipe for Change.” Developed for Puck by Arla Foods, the campaign addressed Lebanon’s growing food insecurity crisis by transforming traditional home-based recipes into a community-first restaurant model, enabling families to build sustainable livelihoods from recipes passed down through generations. This initiative went beyond advertising; it brought together creativity, purpose and real-world impact in a way that deeply resonated with the Effies jury. It also showcased the combined strength of FP7McCann and its MCN sister agencies, including Current Global MENAT and Craft, which collaborated to bring the campaign to life across multiple touchpoints. The recognition reflects both the innovation of the idea and the tangible change it created in people’s lives.
The 2025 MENA Effies were highly competitive, featuring work from agencies across the region that have increasingly placed effectiveness and cultural intelligence at the heart of their creative solutions. FP7McCann’s 15 wins spanned categories such as purposeful creativity, food retail, automotive and men’s health—a diversity that reflects the agency’s robust cross-market capabilities and its ability to shape narratives across industries. With work for brands like Arla, McDonald’s, Nestlé and Harley-Davidson Motor Company winning across multiple categories, the agency’s results demonstrate the strength of its relationships with some of the world’s leading marketers. These partnerships have been built over years of trust and collaboration, and the 2025 wins reaffirm FP7McCann’s commitment to delivering long-term business impact for its clients.
The success also marks a historic moment for McCann Content Studios MENAT, which earned its first-ever Effie win—a milestone that signals the rising importance of integrated content solutions within the network. As brands increasingly look to deliver storytelling that drives both cultural relevance and measurable action, the win is a testament to the growing role that content studios play in driving results, not just awareness. This win also highlights the depth of capability within the wider FP7McCann ecosystem, where creative, content, strategic and production teams work together to deliver ideas that resonate across markets.
The recognition at the Effies comes on the heels of another major achievement for the agency: being ranked the #1 Agency in the UAE and the Highest Ranked Network Agency in MENA in the Cannes Lions Global Creativity Report 2025. This earlier recognition had already established FP7McCann as a creative powerhouse, and the Effies further reaffirm its standing as a network that not only excels in creativity, but consistently delivers tangible, measurable results for brands. The combination of Cannes Lions and Effies success paints a portrait of an agency network that has mastered both creative ambition and commercial effectiveness—often considered the most powerful combination in modern advertising.
The wins across both UAE and Egypt reflect the agency’s integrated strength across the MENAT region. FP7McCann’s capability to produce effective work across borders has been one of its defining traits, allowing global brands to have consistent yet culturally nuanced messaging that speaks authentically to local audiences. The agency’s ability to understand and adapt to the subtleties of different markets—whether through language, behaviour, culture or economics—has been crucial to its sustained success. It is this connected regional capability that continues to attract large-scale, long-term partnerships with brands that operate across the Middle East and North Africa.
The recognition received at the 2025 Effies also highlights the vital role of the agency’s internal collaboration model. For years, FP7McCann has invested in strengthening its MENAT network, ensuring that teams across Dubai, Cairo, Riyadh, Beirut and other markets share knowledge, talent and strategic insights. This integrated model has enabled the agency to scale ideas efficiently across borders while ensuring that every execution remains deeply rooted in local culture. It is this blend—global strategic alignment and local creative depth—that positions FP7McCann as a network capable of delivering work that not only wins awards but drives real change in the markets it serves.
For the brands that partnered with the agency on the winning campaigns, the Effie wins represent a validation of bold choices and trust in creativity. Purpose-driven initiatives like Arla’s “Recipe for Change” showcased how brands can contribute to social issues with long-term impact, while still delivering results that align with their strategic objectives. Wins for McDonald’s, Nestlé and Harley-Davidson illustrated the importance of category fluency and FP7McCann’s ability to adapt strategic thinking to different industries. Whether speaking to family-based audiences in food categories, lifestyle-driven consumers in automotive, or tackling sensitive topics like men’s health, FP7McCann demonstrated a consistent commitment to delivering ideas that resonate emotionally and perform effectively in the market.
As the agency reflects on its success at the Effies, the recognition serves as both validation and motivation. The marketing landscape in the MENA region is rapidly evolving, shaped by shifting consumer behaviours, technological advancement and increasing expectations for brands to demonstrate purpose, authenticity and impact. FP7McCann’s ability to succeed in this environment lies in its understanding of cultural nuance and its willingness to use creativity as a tool for solving real problems—not just communicating messages.
The 2025 Effie Awards reinforce FP7McCann’s stature as a regional leader in effectiveness. They affirm a year of creative confidence, strategic clarity and deep client partnerships, and they set the stage for the agency to continue shaping the future of marketing in the Middle East and North Africa. With 15 wins, including the coveted Grand Prix and multiple category honours, FP7McCann closes the year as a network defined not only by creative excellence but by its unwavering commitment to work that matters—work that drives results, inspires audiences and changes lives.
