Among the 150 chosen participants, forty young creatives from Asia have been selected from various advertising clubs and associations, trade press competitions, companies that support LIA, as well as self-nominations for the first truly international advertising awards’ coaching and networking program with the objective to develop, educate, inspire and grow young creative talent. The goal of this program is to give young creatives access to learn from some of the most experienced people working in our industry and related industries.
The opportunity to have one-to-one coaching sessions with some of the finest creative minds is a golden opportunity for young creatives working in this business. This game-changing training academy is a powerful springboard for the next generation of talent. LIA is doing this by offering a virtual coaching experience to create personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry. This program will allow young talent to tap into the minds, expertise and experiences of respected industry stars.
Their interaction is with not just one, but three ‘Creative Coaches’ from around the globe. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke. They will cover all disciplines from creative, to strategy, to account management, etc., with emphasis on skill development, how to work and navigate in these virtual times and how to establish future directions to meet the ever-shifting demands of the global work environment. In addition, there will be several virtual, group speaker sessions, which mentees will be able to sign up for.
These e-coaching sessions will take place from May through August. Each of the young creatives will be directly connected with three coaches. Being able to ask questions and voice opinions with top-level industry leaders is a priceless learning experience. More than 150 of the top creatives from every discipline of the industry will give their time to share their knowledge and expertise to equip these mentees with the tools to acquire greater depth and breadth of industry knowledge in these quickly evolving times. Each coaching session will be at least an hour.
LIA will aim to match mentees with coaches outside their country or region to ensure that mentees get to expand their base of knowledge. Coaching times will be determined entirely by mutual agreement between coach(s) and mentee(s). As these sessions are bespoke and personal, it is up to the mentor and mentee to decide how best to get the most out of each session.
Detailing about the initiative, Barbara Levy, president of LIA, said, “You can’t teach creativity but you can coach talent. Getting real time one-to-one coaching with industry luminaries is a complete privilege and an extremely rare opportunity. But we are going to make it happen. Unlike virtual seminars or webinars, this program is a platform where mentees get up-close and personal face-time with their player coaches. Given the current climate, LIA wants to support the creative industry by offering a digital space where they can learn, seek specific expert advice and make invaluable connections with industry leaders.”
She further added, “We have always had an ingrained belief in two things – great work and giving back to the industry by nurturing and inspiring young talent. This program is dedicated to exactly those values and we are excited that we can continue to give back to our industry in this way; LIA is perfectly positioned to do so with Creative LIAisons, despite what is happening globally. We are, as always, working in close collaboration with all the top creatives to propel the industry forward.”
Referring to LIA’s legacy, Levy said, “LIA has always championed the creative growth of the next generation. That’s why we have set such a high benchmark with this learning and networking academy. Over the many years of running Creative LIAisons, we have learnt how important it is for emerging talent to be able to tap into deeper creative insights and connect with the movers and shakers of the industry. We have created this program so that young creatives can be coached directly by top talent and be able to have in depth discussions on a one-to-one basis with industry leaders that young talent would ordinarily not have access to.”
- Crystal Kan, Junior Content Designer and Dickwai Lai, Senior Art Director/Senior Content Designer at Ogilvy Hong Kong, both were the HK4As competition winners awarded with this opportunity.
- Soenar Santoso, Senior Art Director, Ogilvy Hong Kong
- Stratos Efstathiou, Senior Art Director, Ogilvy Hong Kong
- Natasha Tayal, Copywriter, Cheil India, Gurgaon
- Pragya Sarin, Copy Supervisor, Dentsu Webchutney, Bengaluru
- Abhishek Sharma, Copy Superviser, Digitas, Gurgaon
- Mridu Sahni, Senior Copywriter, Isobar India, Mumbai
- Atul Sharma, Copy Supervisor, Isobar India, Haryana
- Adnan Siddiqui, Creative Director – Copy, Medulla India, Mumbai
- Ichiyu Yasumoto, Commercial Planner/Copywriter, ADK Creative One, Tokyo
- Ikumo Endo, Art Director, Dentsu Inc., Tokyo
- Hitomi Sato, Copywriter, Dentsu Inc., Tokyo
- Yuki Ohtsu, Copywriter/Planner, Dentsu Inc., Tokyo
- Yuichi Abe, Creative Director/Copywriter, Hakuhodo, Tokyo
- Sung Eun Lim, Copywriter, Cheil Worldwide, Seoul
- Yoon Hee So, Art Director, Innocean Worldwide, Seoul
- Won (Kevin) Hyun Sik, Junior Art Designer, Solcom, Seoul
- Afiq Deen, Senior Copywriter, Grey Group Malaysia, Petaling Jaya
- Xin Ying Peh, Copywriter, Reprise Digital, Petaling Jaya
- Anna Francesca Talens, Copy-based ACD, Ace Saatchi & Saatchi, Makati City
- Jasper Cajilig, Art Director, BBDO Guerrero, Makati City
- Charylou Anne Chu, Art Director, Dentsu Jayme Syfu, Makati City
- Kevin Solanoy, Copywriter, Digital FCB Manila, Makati City
- Jeano Rustico Cruz, Head of Social & Associate Creative Director, GIGIL, Taguig City
- Martin Flordeliza, Art Director, Leo Burnett Manila, Makati City
- Alexandra Lopez, Copywriter, MullenLowe Treyna, Makati City
- Anissa Villaverde, Copywriter, MullenLowe Treyna, Makati City
- Adrienne Eusebio, Copywriter, VMLY&R Philippines, Makati City
- Michelle Guerrero, Copywriter, Wunderman Thompson Philippines, Makati City
- Jenette Mak, Senior Graphic Designer, ADK Connect, Singapore
- Ishan Venkat Padmanabhan, Copywriter, BLKJ Havas, Singapore
- Janath Gamage, Art Director, Leo Burnett, Singapore
- Christy Koh, Copywriter, R/GA, Singapore
- Amanda Devarajan, Copywriter, TBWA\Singapore, Singapore
- Shehan Samarasinha, Director – Strategic Planning, Triad, Colombo
- Alice Lin, Art Director, ADK Taiwan, Taipei
- Eva Wu, Copywriter, ADK Taiwan, Taipei
- Onanong Klaysuban, Art Director, Wolf BKK, Bangkok
- Aditi Shah, Art Director, McCANN Health, Dubai
- Nicolás López Bravo, Senior Art Director, Memac Ogilvy, Dubai