Publicis Communications, the creative communications hub of Publicis Group has announced the appointment of Firzan Mulafer as Managing Director for Publics Communications in Malaysia. In his new role, Mulafer will be responsible for driving efficiency and effectiveness of the creative hubs under Publicis Communications, namely Leo Burnett, Publicis, Saatchi & Saatchi Arachnid and Publicis Emil.
Mulafer will work alongside Publicis Groupe agencies’ senior leaders to integrate specialist capabilities within the client services practice and help clients thrive in the platform world. Mulafer’s appointment follows Publicis Groupe/Leo Burnett Group Malaysia’s CEO Kien Eng Tan’s resignation in January to join Dentsu Malaysia as Chief Executive Officer.
Welcoming Mulafer on board, Neil Hudspeth, CEO of Publicis Groupe Malaysia and Global Client Lead Asia Pacific, Publics Groupe, said, “We are delighted to have Firzan join our team. Time and again, Firzan has demonstrated outstanding business and client leadership across key markets in the region, such as Sri Lanka, Thailand and Vietnam. I have worked with Firzan for many years as he’s moved, and with his strong track record in the South Asian and South-East Asian markets and his diverse skills, we believe his appointment will help me to better implement strategies and approaches to drive end-to-end customer experiences for our clients.”
On taking up the new role, Mulafer said, “I am thrilled to be working with the best minds in the industry and can’t wait to level up our offering for our key clients by implementing customer-centric solutions and strategies, ensuring excellence at the centre.”
Firzan Mulafer, an MBA Postgraduate from Institute of Management, University of Sri Jayewardenepura, brings two decades of experience across every facet of the business to the table. Mulafer is no stranger to the agency. He began his journey with the Publicis Groupe in 2006 by joining Publicis Sri Lanka. In his latest stint, Mulafer was part of the core team that was instrumental in reinventing Publicis Vietnam for the connected age by offering seamless solutions across the Groupe. Before his Vietnam assignment, Mulafer was the Regional Engagement Planning Director for P&G based in Leo Burnett Bangkok, looking after five critical markets across ASEAN.