FiLLi Café is set to debut in Australia with its first outlet in Melbourne’s Truganina. Known for its signature Zafran Chai, the brand’s expansion marks a key step in its global journey. Founder Rafih FiLLi and partner Harsha Reddy aim to create a vibrant community hub celebrating culture, chai, and connection.
Global tea sensation FiLLi Café has announced its much-anticipated entry into Australia, with the first store set to open in Melbourne. Located at Unit 10/150 Palmers Road, Truganina VIC 3029, the café marks a new chapter in FiLLi’s international journey — one that continues to spread the aroma and warmth of its world-famous Zafran Chai to tea lovers across continents.
The move strengthens FiLLi’s growing global footprint, reflecting its steady transformation from a beloved Dubai-based tea spot into a truly international lifestyle café brand. Known for its signature saffron-infused Zafran Chai, FiLLi has become synonymous with conversations, community, and culture — values it now brings to Australia’s vibrant café scene.
“FiLLi Café has always been about connecting people through conversations over a cup of tea,” said Rafih FiLLi, Founder & CEO of FiLLi Café. “Entering the Australian market is a dream come true — it’s a step closer to making FiLLi a truly global brand.”
From a small tea outlet in Dubai to a rapidly expanding global chain, FiLLi’s story has been one of passion, innovation, and cultural connection. Its arrival in Melbourne — one of the world’s coffee and café capitals — underscores the growing demand for diverse and authentic tea experiences. The brand aims to introduce Australian audiences to its unique blend of traditional Middle Eastern flavors and modern café culture.
The new venture is being launched in partnership with VR Group, the official partner for FiLLi Café in Australia. Harsha Reddy, Director of VR Group, expressed enthusiasm about bringing the iconic chai brand Down Under. “Our love for FiLLi Chai is what inspired us to bring the brand to Australia,” Reddy said. “We are thrilled to partner with the FiLLi global team to create a vibrant space where culture, community, and great chai come together.”
The Melbourne outlet promises to offer a warm, contemporary ambience, where tea lovers can enjoy the authentic FiLLi experience — from its signature chai to a menu of fusion bites designed to complement the drink that started it all.
FiLLi Café’s expansion into Australia adds to its growing international network, which already includes outlets across the UAE, India, Qatar, Oman, the UK, and the USA. The brand’s vision is to make FiLLi a global ambassador for tea culture, bridging borders through shared experiences over a cup.
With its first Australian outlet in Truganina, FiLLi is poised to tap into the country’s multicultural café culture and growing appreciation for premium tea experiences. The launch also signifies the brand’s confidence in Australia’s thriving hospitality market, particularly in cities like Melbourne, where café culture is deeply ingrained in urban life.
The upcoming grand opening is expected to draw tea enthusiasts, community members, and FiLLi fans eager to savor their first cup of authentic FiLLi Zafran Chai in Australia.
As FiLLi continues to grow its global footprint, this milestone marks not just a business expansion, but a cultural exchange — bringing together the warmth of Middle Eastern hospitality and the creativity of Melbourne’s café scene.
