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Monday, April 15, 2024

Emily Chang to Lead Wunderman Thompson’s West Coast Region

Wunderman Thompson North America CEO Audrey Melofchik has appointed Emily Chang to lead its West Coast offices, including LA, Seattle, and the Swift boutique agency in Portland. According to the agency, the move will maximize the agency’s position as one of the few large agencies on the West Coast backed with end-to-end capabilities.

“Emily is a powerhouse leader. She has tremendous vision, unparalleled energy, a pulse on culture and a gigantic heart,” said Audrey. She will bring our people together to deliver inspiring brand stories along with deep specialty expertise across the marketing ecosystem, so marketers have a partner to demonstrate real growth.”

Chang will oversee the region’s growing client portfolio, which includes technology companies Microsoft, T-Mobile, Qualcomm, Venmo and Snap, as well as major automotive brands and DTC companies. She will leverage Swift’s creative and social media expertise, which has garnered industry accolades for its work for Dove’s As Early As Five and attracts category disrupting brands. In addition, Emily will enhance Wunderman Thompson’s “Creative Bravery and “In it together” culture as part of her plan for West Coast agency operations.

Prior to returning home to Los Angeles, Chang spent nearly a decade in APAC, most recently as CEO of McCann Worldgroup, China, across four agencies located in three offices.

Chang’s built her career on the brand side, as CMO of Starbucks China, Chief Commercial Officer for InterContinental Hotels Group, Greater China, and she was the first executive in China for Apple Retail. Emily began her career in the United States at P&G, where she worked across all three business units, from upstream innovation, down to retail marketing at Walmart.

“Wunderman Thompson has creative as the heart, data as the brain and technology as the hands that make them the gold standard of integration,” said Chang.

“As a competitor, I’ve watched Wunderman Thompson’s build its reputation as the authority on inspiration and look forward to tapping into this insight and adding inspiration of my own when it comes to our clients and culture.”


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