VML India, WPP’s marketing transformation powerhouse, has announced the appointment of Dhruv Warrior as its new Executive Creative Director. With a rich and diverse career spanning over 17 years, Warrior’s arrival signals a new chapter in the agency’s creative evolution—one that blends strategic thinking with boundary-pushing innovation and cultural relevance.
Having previously held impactful roles at JWT, VMLY&R Dubai, and FoxyMoron, Warrior is known for infusing his work with a powerful blend of insight, technology, and storytelling. His portfolio includes award-winning campaigns that resonate across audiences, platforms, and cultures—often at the intersection of creativity and emerging trends.
A passionate advocate for culturally inclusive work, Warrior is celebrated for crafting campaigns that go beyond buzz to create real connection. Whether leveraging digital tools or social commentary, his approach is marked by a deep understanding of brand narratives in today’s rapidly shifting landscape.
Babita Baruah, CEO – VML India said, “We are excited to have Dhruv Warrior join our team. Dhruv’s commitment to infusing creativity with culture will continue to elevate VML’s ethos. Dhruv will work closely with Kalpesh Patankar and Sachin Dhir to continue driving our best work for our clients.”
Kalpesh Patankar, chief creative officer – VML India said, “Dhruv Warrior brings in the creativity that understands both global ambitions and local nuances. He has a keen cultural sensibility and a strong command of modern storytelling. VML is constantly evolving to be creatively bold, strategically relevant, and deeply connected to the audiences we serve. We are excited to have Dhruv join us and we look forward to doing some great work.”
On taking up the new role, Dhruv Warrior said, “I am thrilled to join VML India. I firmly believe that creative thinking is the engine of transformation, driving strategy, media, engagement, and innovation. VML has set a benchmark in merging insights, strategy, technology, and innovation in their work, and I look forward to continuing to build the strategic acumen to further strengthen the agency’s creative vision. I would like to thank the leadership for this opportunity, and I am certain we are going to continue to bring out great work for our brands.”
In his new role, Warrior will lead creative direction across key accounts, mentor young talent, and help shape VML’s evolving creative culture—cementing the agency’s position at the forefront of marketing innovation in India and beyond.
