Dentsu Asia Pacific has appointed Richard Reid as Integrated Strategy Partner tasked with driving integrated strategy development partnering with Creative, Media and CXM leads across all markets. He will report directly to Yusuke Kasahara, CEO of dentsu Solutions Asia Pacific.
Prior to joining dentsu, Reid has held key roles at IRIS both in Singapore and UK, and most recently was Head of Consulting, Data, and Performance at Iris Singapore where he was the strategic and client lead for Samsung as Regional AOR for Digital and Brand marketing.
He has also worked with brands including Philips, Abbott, Guinness, Shell, Barclays, Intercontinental Hotels, Kellogg’s and Disney.
“Richard’s focus to be a consultative strategy partner will help shape the business vision of senior clients, by providing marketing and business consulting that identifies new opportunities to create growth,” said Yusuke Kasahara, CEO of dentsu Solutions Asia Pacific.
“He has also worked at Aegis Media in UK previously, so we are particularly delighted to have him back at dentsu.”
Reid added: “I’m excited to join dentsu as it continues in its mission to be the most integrated agency in the world. Dentsu has the best and broadest capabilities, and I’m looking forward to bringing these capabilities together such that we can have the greatest impact on our clients’ businesses.”