DailyObjects has secured the prestigious iF Design Award 2026 for its Stack Mobile Ecosystem, following last month’s European Design Award win. By prioritising design investment, the Indian brand has achieved premium growth, defying market conventions. With ambitious launches planned for FY27, it aims to redefine everyday essentials globally.
In a resounding endorsement of its design-first philosophy, DailyObjects has been awarded the iF Design Award 2026 for its Stack Mobile Ecosystem, a recognition that cements the brand’s growing reputation for innovation and quality. The accolade arrives just weeks after the company picked up the European Design Award in Consumer Electronics, marking a rare double triumph for an Indian brand in the global design arena.
For DailyObjects, these honours are not merely trophies but validation of a deliberate strategy. When the company closed its last round of investment, the leadership made a clear choice: to channel resources into product design and intellectual property. In a market where many consumer electronics brands chase scale by cutting costs and lowering prices, DailyObjects took the opposite route. It treated design not as a cost centre but as a growth driver.
The results have been striking. The company reports a three to fourfold jump in category sales, achieved while operating at a premium price point. This performance challenges the long-held assumption that only low-priced products succeed in India’s competitive consumer market. DailyObjects has shown that customers are willing to pay more when they perceive genuine value, thoughtful design, and superior quality.
The numbers tell a compelling story. Average order value has risen 20 per cent year-on-year, bucking the broader market trend where growth often comes at the expense of declining AOV. In other words, DailyObjects is not only selling more but selling better, with customers demonstrating a willingness to invest in products that elevate their everyday experiences.
This success is particularly significant in India, where the default playbook for consumer brands has long been “go cheaper.” DailyObjects has chosen instead to “go better,” and the market has responded positively. By resisting the temptation to compete on price alone, the company has carved out a distinctive identity, one that resonates with aspirational consumers who value design, durability, and innovation.
The recognition from international design juries underscores the global relevance of this approach. Winning the European Design Award and the iF Design Award in quick succession signals that DailyObjects is not just competing locally but is being judged against the best in the world—and winning. Such achievements enhance India’s reputation as a hub for design-led innovation, challenging stereotypes that the country is only a market for low-cost manufacturing or budget products.
Looking ahead, DailyObjects is preparing for what it describes as a landmark year. FY27 will see the launch of products that, according to the company, take on challenges no other brand in its segment has attempted globally. While details remain under wraps, the ambition is clear: to push boundaries and set new benchmarks in everyday essentials.
The company’s vision is to build the most thoughtful everyday essentials brand to emerge from India, one that is global in ambition, obsessive about quality, and unambiguous about its values. This is not simply about selling products but about shaping a brand identity rooted in clarity, purpose, and design excellence.
Such aspirations reflect a broader shift in India’s consumer landscape. As incomes rise and tastes evolve, there is growing demand for products that combine functionality with aesthetics, utility with emotional resonance. DailyObjects is positioning itself at the forefront of this shift, offering consumers items that are not only useful but also designed to delight.
The journey has not been without risk. Choosing to operate at a premium price point in a price-sensitive market could easily have backfired. Yet the company’s conviction that design drives growth has been borne out by the numbers and by the accolades. In doing so, DailyObjects has provided a case study in how Indian brands can compete globally by focusing on quality and originality rather than cost-cutting.
The dual award wins also highlight the importance of intellectual property in building sustainable businesses. By investing in design and IP, DailyObjects has created defensible assets that differentiate it from competitors. This strategy not only strengthens its market position but also enhances its appeal to investors, who increasingly value companies with strong brand equity and innovation pipelines.
As FY27 approaches, the industry will be watching closely to see how DailyObjects translates its design-led philosophy into new products. If the past year is any indication, the company is poised to continue challenging conventions and setting new standards. For consumers, this means access to everyday essentials that are more thoughtful, more durable, and more inspiring. For India’s design community, it is a moment of pride, proof that homegrown brands can win on the world stage.
DailyObjects’ story is ultimately one of conviction and clarity. By believing in the power of design, by refusing to compromise on quality, and by daring to go against the grain, the company has not only won awards but also won customers. In doing so, it has shown that great design is not a luxury but a growth engine—and that India can produce brands with global resonance.
At a time when many companies are grappling with how to balance scale with sustainability, DailyObjects offers a compelling answer: invest in design, build strong IP, and stand firm on values. The accolades of 2026 are a milestone, but the real test lies ahead. If DailyObjects can deliver on its ambitious plans for FY27, it will not only strengthen its own legacy but also inspire a new generation of Indian brands to think bigger, aim higher, and design better.
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