Dabur Amla, in collaboration with Schbang, has launched the campaign #StrongHairStrongerYou to challenge societal stereotypes and labels attached to women based on their hairstyle. The campaign, featuring actor and poet Priya Malik, aims to remind women that their hair is a measure of their strength and not a reflection of their character. The campaign encourages viewers to look beyond stereotypes and start a positive conversation about empowering women in their lives.
Commenting on the campaign, Ankur Kumar, GM-Marketing, Hair Care from Dabur said, “Dabur Amla has been a trusted hair oil brand with 80+ years of legacy. It has always been fuelled by a mission to empower women to be confident about themselves backed by strong and beautiful hair. Through this campaign, we have taken this conversation forward encouraging women to own and embrace their true selves through strong hair and a strong spirit and not get bogged down by what the outside world might have to say about them”.
Ayush Rathod, Associate Vice President from Schbang said, “The role of women in the evolving dynamics of the world, make campaigns like these the need of the hour. Leveraging Dabur Amla’s core value of ‘strength’, it was a fulfilling experience to extract a meaningful conversation out of it that drives a behavioural shift in the society and empowers the women of today and tomorrow. Lastly, It’s heartening to see a legacy brand like Dabur Amla evolving with time and reinforcing its commanding voice in the hair oil category with Schbang’’.