CRED, the fintech company, has adopted an unusual strategy to generate buzz for its upcoming annual Black Friday sale. Influencers were surprised to receive mystery boxes from the company, containing either a hammer or a wrench, accompanied by a peculiar request to break their watches. The sale is scheduled to run from November 23, 2023, to November 27, 2023.
Vishal Dayama, a writer, advertiser, and brand consultant, took this opportunity to vent his frustration about India’s recent loss in the Cricket World Cup 2023. He shared his experience on X, formerly Twitter, stating, “CRED walo ne ye hathoda bheja hai ghadi todne ke liye kyuki 19th nov 2 baje se waqt kharab hi chal raha hai.”
(CRED has sent a hammer for breaking the watch because time has been inauspicious since 19th November at 2 o’clock.)
The hammer was accompanied by a note that read, “it’s time. for your current watch to rest in pieces. 23rd onwards, you can claim the Omega Seamaster as a replacement.“
Similarly, the popular sarcastic meme X page @Sagarcasm received a wrench in the mysterious package. Sagar, the individual behind the page, humorously commented,, “Received this from CRED. Agar do din pehle bhejte toh isse main apna TV phod deta.”
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