Merge Infinity Network’s leading integrated marketing agency Chimp&z Inc bags the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming & skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook & Instagram. Chimp&z Inc will craft social media strategies and campaigns for both the brands to highlight their innovation and offerings.
Aiming to boost digital footfall, engagement, and brand recall, the agency will position Man Arden as a one-stop solution for the modern-day evolved men’s daily grooming essentials and MuscleXP as the most scientifically advanced, safest nutritional sports supplement. Both these brands share a common goal of delivering high-quality products at affordable prices.
On the association, Sahil Mehta, Director, Emmbros Overseas Lifestyle Pvt Ltd, said, “I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally. I personally have ingenuousness on Chimp&z Inc to amplify the brands’ social media communication across Facebook & Instagram. We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”
Commenting on the association, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc said, “We’re excited to work with Sahil and his vision for both the brands. The game plan is to create recognizable social and digital strategies which back the brands’ key messages. Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future.”
About MuscleXP: For more than a decade, MuscleXP has been a brand name synonymous with premium-quality and top-of-the-line sports supplement products. It has set the standards in the nutritional supplement industry by demanding truth in labeling, ingredient safety, and product potency, all while remaining on the cutting-edge of nutritional science. In line with its corporate mission statement, the brand is dedicated to continuously researching, developing, patenting, producing, and globally marketing the most effective diet and sports supplements to assist its customers in achieving their personal fitness goals.
About Man Arden: Man Arden aims to curate products that meet the daily grooming necessities of the modern-day evolved man. The brand accomplishes this by introducing products in various grooming segments like face care, hair care, beard care, etc. which go through an extensive amount of research and testing. To guarantee the same, they have also joined PETA’s Beauty Without Bunnies Program and certified themselves as a Vegan and Cruelty-free brand.
About Chimp&z Inc: Chimp&z Inc, an award-winning digital-first advertising & marketing agency, a subsidiary of Merge Infinity Global Network, was founded by serial entrepreneurs, Angad Singh Manchanda and Lavinn Rajpal in 2013. It houses over 200+ Chimps who “Think Like An MNC, Work Like A Startup” in the vast digital jungle. Operational in Mumbai, Gurugram, and Canada, the agency’s expertise lies in Digital Integration (Digital & Creative Strategy, Social Media, Branding, Web UI & UX, E-commerce), Performance (Media Planning & Buying, Performance Marketing, Marketplace Management, Affiliate Marketing, SEO, Content Marketing), Chimpfluenz (Digital PR, Influencer Marketing, Online Reputation Management & Strategy), and Ad Film Production. Chimp&z Inc has built phenomenal chronicles with brands like UNICEF, Discovery Communications, Tata Sky, DHL, Mondelez International, WhiteHat Jr., Portronics, MG Motors, The Derma Co., and many more!