After a multi-agency pitch, Tata Consultancy Services has appointed Cheil India as its integrated communication Agency of Record. Commenting on the development, Rajashree R, Chief Marketing Officer, TCS, said, “We look forward to working with the creative talent at Cheil. The association will strengthen our efforts to amplify the growth and transformation stories from TCS.”

Rajashree R, Chief Marketing Officer, TCS.

On winning the creative mandate, Sanjeev Jasani, Chief Operating Officer, Cheil India, said, “TCS is a great brand to work on and we are super excited that we have a chance to partner with them. We look forward to changing the trajectory of their businesses and connecting them closely with their customers.”

Sanjeev Jasani, Chief Operating Officer, Cheil India.

Tata Consultancy Services is a global leader in IT, consulting, and business solutions, offering a consulting-led, integrated portfolio of business, technology and engineering services and solutions to multinational companies.

TCS is also India’s largest multinational business group, with over 453,000 consultants in 46 countries. The company generated consolidated revenues of US $22 billion in the fiscal year-ended March 31, 2020, and is listed on the BSE (Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS’ positions on climate change and award-winning work with communities globally earned it a place of honour in leading sustainability indices, such as the Dow Jones Sustainability Index (DJSI), MSCI Global Sustainability Index, and the FTSE4Good Emerging Index.