Classic Destinations, the inbound travel division of Expolanka Holdings, has announced the appointment of Chalaka Gajabahu as its new Head of Destinations. This significant leadership decision highlights the company’s commitment to advancing Sri Lanka’s tourism sector and reinforcing its appeal as a premier global travel destination.
Chalaka Gajabahu, the former Chairman of the Sri Lanka Tourism Promotion Bureau (SLTPB), brings extensive expertise in branding and marketing Sri Lanka to international audiences. His tenure at SLTPB was marked by groundbreaking global campaigns that celebrated the island’s vibrant culture, breathtaking landscapes, and rich heritage, earning widespread recognition.
In his new role, Chalaka will drive Classic Destinations’ strategic initiatives to enhance Sri Lanka’s global standing in the competitive tourism landscape. His responsibilities will include fostering new partnerships, designing bespoke travel experiences, and developing targeted strategies to attract a diverse range of travellers.
This appointment aligns with Classic Destinations’ vision to redefine Sri Lanka’s travel industry by delivering unparalleled experiences and contributing to the nation’s economic growth through sustainable tourism.
Classic Destinations, widely recognized for its bespoke travel experiences and steadfast dedication to providing exceptional service, sees this appointment as a transformative step in amplifying Sri Lanka’s prominence as a must-visit destination for global travelers. By leveraging its expertise in curating personalized journeys, the company aims to further position Sri Lanka as a premier travel hub, blending its natural beauty, rich heritage, and vibrant culture into unforgettable experiences. This strategic leadership move is expected to drive innovation, foster international partnerships, and enhance the country’s appeal to a diverse range of tourists, solidifying its reputation on the world tourism map.
“Chalaka’s deep understanding of the global travel landscape and his proven ability to market Sri Lanka’s unique offerings make him an invaluable asset to our team,” said a spokesperson for Classic Destinations. “We are confident that under his leadership, we will unlock new opportunities for growth and solidify our position as a leading inbound travel operator in Sri Lanka.”
With a renewed focus on innovation and collaboration, Classic Destinations said it is poised to usher in a new era of tourism excellence, further cementing Sri Lanka’s reputation as a must-visit destination.
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