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Thursday, June 13, 2024

Centrick unveils latest campaign for Lifelong Massagers – The perfect gift for those you love

Lifelong Online has launched its latest campaign, featuring Vinay Pathak, to showcase “Massagers” as the perfect gift for life’s most revered people. This third campaign comes on the back of two successful campaigns where massagers were thoughtful gifts for mothers and teleportation devices that transported people to the land of bliss.  

Roy Menezes, Partner & Chief Creative Officer, Centrick

Detailing about the conceptualisation and execution of the campaign, Roy Menezes, Partner & Chief Creative Officer – Centrick said, “A sharp brief that stemmed from an insight backed by sales data enforced the fact that most massagers are purchased as gifts for parents. All we had to do was script it, create the setup and deliver a film that strums the heartstrings to evoke an emotion of gratitude.”

Prerna Nagpal, Head of Brand & Marketing, Lifelong Online

Commenting about it, Prerna Nagpal – Head of Brand & Marketing for Lifelong Online says, “We have been working with Centrick for close to 3 years now. Their ability to understand the brief and deliver exactly what’s needed is the bedrock of this relationship. This film was conceived and delivered in 14 days with multiple adapts in 7 languages. It is running successfully across television and digital platforms.” 

About Lifelong Online:

Lifelong, A Thrasio Company is a technology-first, next generation consumer goods company. The company has been accelerating growth of businesses using data science, logistics expertise and marketing proficiency.

About Centrick Marketing Solutions LLP:

Centrick Marketing Solutions LLP is the agency on record for Lifelong Online and manages both the creative and media mandate out of its Mumbai office. The agency provides 360 degree marketing solutions that cut across the boundaries of media to some of India’s largest conglomerates, reputed design schools, most loved e-commerce brands, coveted fashion brands, sought after travel consultants and leaders in the hospitality sector.


  • Client: Lifelong Online
  • Agency: Centrick
  • Cast: Vinay Pathak, Farida Dadi, Susheel Parashar
  • Directors & Producers: Shreyas, Krutika, Ayaan
  • D.O.P: Jani Mohdsk
  • Production Designer: Taanumanshyaa Bhanndari
  • Chief AD: Yash Brahmbhatt
  • 2nd AD: Ishana Raj
  • 3rd AD: Varun Kurl
  • 1st AC: Shounak Nayak
  • Casting Director: Mohit Chandora
  • Storyboard: Third Eye Studios
  • Line Producer: Tufail Ahmed Siddique
  • Production Manager: Rahul Makwana
  • Production Assistant: Troy Dsouza
  • Music: Rajesh Ravi
  • Sound Design: Sarit Sekhar Chatterjee

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