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Social Media
BHAVITHA MANDAVA MAKES HISTORY AS FIRST INDIAN MODEL TO OPEN A CHANEL RUNWAY
Bhavitha Mandava has become the first Indian model to open a Chanel show, leading the Métiers d’Art runway in New York. Her breakthrough reflects...
CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR
Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor, the...
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall...
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely register,...
LinkedIn Appoints McCann as Global Creative Agency of Record Amid Broader Marketing Overhaul
LinkedIn has appointed McCann as its new global creative agency of record, marking a significant step in the professional networking platform’s evolving marketing strategy....
Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder &...
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use familiar...
RiccaroCorduso Unveils Stunning ‘Rise Above’ Campaign Filmed in Ladakh
RiccaroCorduso, the newly launched ultra-luxury fashion brand, has made a grand debut with its inaugural campaign, "Rise Above," set against the awe-inspiring vistas of...
Comedian Rahul Subramanian reveals Amazon’s #TheUnconventionals
Amazon's latest campaign, titled #TheUnconventionals, stars stand-up comedian Rahul Subramanian. In this series, Subramanian delves into the behind-the-scenes world of Amazon, posing unconventional questions...
CRED creates buzz, sends hammers & wrenches to influencers
CRED, the fintech company, has adopted an unusual strategy to generate buzz for its upcoming annual Black Friday sale. Influencers were surprised to receive...
PENNY intensifies children’s voices In seasonal social awareness campaign
As part of PENNY’s new campaign ‘The Kids’ sets out to make their voices heard in a world dealing with climate change, inflation, war,...
P&O Cruises Australia collaborates With Bread Agency on Social Media
Cruise line company P&O Cruises Australia has appointed Bread Agency as its social media partner following a competitive pitch. Bread Agency will work closely with the...
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