RiccaroCorduso, the newly launched ultra-luxury fashion brand, has made a grand debut with its inaugural campaign, “Rise Above,” set against the awe-inspiring vistas of Ladakh. The campaign artfully merges cinematic storytelling with the brand’s core values of resilience, exceptional craftsmanship, and timeless elegance.
Featuring a stellar cast of four international models, the campaign captures a narrative of aspiration and refinement, embodying RiccaroCorduso’s commitment to redefining luxury fashion.
“Rise Above” is now live across RiccaroCorduso’s digital platforms, including YouTube, Facebook, and Instagram. The ambitious campaign is backed by a multi-crore investment and is designed to span six months, ensuring sustained engagement with a global audience.
The campaign includes a compelling brand film, stunning e-commerce visuals, and a strategically designed influencer outreach program. Platforms like YouTube, Instagram, and Facebook will serve as pivotal channels for showcasing RiccaroCorduso’s vision, elevating its status in the global luxury market.
Directed by the acclaimed duo Jomin Verghese and Winston Jose under the EBC Originals banner, “Rise Above” was meticulously shot over 12 days. The film weaves a captivating narrative of strength, unity, and grace, while the accompanying stills capture the understated power and elegance that define the RiccaroCorduso identity.
The campaign’s influencer strategy brings together prominent creators from both national and international spheres, individuals celebrated for their association with avant-garde haute couture and luxury lifestyles. This multi-faceted approach not only enhances RiccaroCorduso’s global visibility but also solidifies its ambition to set new benchmarks in the ultra-premium fashion space.
Adnan Sayed, Visionary Founder of RiccaroCorduso, expressed, “‘Rise Above’ is not just a campaign—it’s a philosophy. It embodies timeless elegance and the indomitable human spirit. Through this initiative, we bring our vision of luxury with authenticity and purpose to the global stage. Our comprehensive promotional strategy ensures the campaign resonates with audiences worldwide.”
Faizan Goud, Strategic Founder, added, “This campaign showcases India’s potential to set global benchmarks in luxury fashion. We aim to make RiccaroCorduso synonymous with understated elegance and innovation worldwide. Our global expansion plans will further cement this vision.”
The campaign was conceptualized by seasoned Creative Director Arindam Roy, who shared, “‘Rise Above’ is more than just storytelling—it’s a movement. It’s about rising above materialism, ego, and limitations. I hope this campaign inspires people to embrace that powerful philosophy.”
The “Rise Above” campaign coincides with the launch of RiccaroCorduso’s Autumn Winter/24 collection, featuring luxury menswear staples such as T-shirts, shirts, and jackets. Available on the brand’s e-store, plans are already in motion for exclusive experiential stores to elevate the customer experience. RiccaroCorduso invites discerning customers to “INVEST IN RICCARO CORDUSO”—a rare asset designed to be cherished and passed down as a legacy. True to its name, RiccaroCorduso stands as a symbol of value that will only RISE ABOVE with time.
