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Special Reports
Australia’s favourite ads struggle with brand attribution, new TRA study reveals
Australia’s favourite ads are winning hearts and attention through emotional storytelling and humour, but brand attribution remains a critical challenge, according to new national...
Humour and Consistency Lead the Way in New Zealand’s Favourite Ads
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey for June 2025, which reveals the...
Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration. While...
55% of Aussies prioritise experiences, even amidst economic uncertainty: Mediahub study reveals paradoxical consumer...
Even with tighter budgets and the threat of tariffs impacting the cost of goods, a new study reveals that 55% of Australians still prioritise...
Australians and New Zealanders call for brand honesty TRA reveals results of latest Mood...
In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brands wanting to connect meaningfully with...
Havas creates new segmentation model as seismic shift in Aussie values sees people turn from...
Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today, identified a seismic shift in national...
Hindustan Unilever Acquires 90.5% Stake in Jaipur-Based Skincare Brand Minimalist
In a significant development for India’s beauty and personal care sector, Hindustan Unilever Ltd. has finalized an agreement to acquire a 90.5% stake in...
Colgate Increases H1 FY25 Ad Spend by 14%, Reaches ₹442 Crore
Colgate Palmolive (India) Ltd. has raised its advertising expenditure by 14% in the first half of FY25, compared to the corresponding period in the...
Pocket FM Surpasses ₹1,000 Crore Revenue Milestone; FY24 Ad Revenue Soars 7x to ₹89.34...
Pocket FM, the popular audio entertainment platform, has achieved a significant milestone by crossing ₹1,000 crore in total revenue in FY24. The platform also...
Publicis Groupe Reports Robust Growth in 2023 – ‘Optimistic for 2024’
Publicis Groupe has announced a robust financial performance for 2023 and remains optimistic about the upcoming year, despite potential macroeconomic hurdles. The company achieved...
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