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Case Studies
ED-A-MAMMA ENTERS BABY PERSONAL CARE WITH ‘YOUR BABY SAFE’ RANGE
Ed-a-Mamma, founded by Alia Bhatt, has expanded beyond kids’ apparel into baby and children’s personal care with its new ‘Your Baby Safe’ line. Featuring...
CARLSBERG REFRESHES TUBORG PACKAGING TO STRENGTHEN GLOBAL BRAND IDENTITY
Carlsberg Group has unveiled a redesigned packaging system for Tuborg, aiming to boost the beer’s distinctiveness and reinforce its global brand equity. The update...
XIAOMI TESTS MAGNETIC LENS PROTOTYPE IN BID TO FUSE PHONES AND PRO CAMERAS
Xiaomi has revealed a prototype smartphone that snaps onto a professional camera lens using magnetic mounts, blending optical hardware with AI processing. The concept...
FROM JALISCO TO THE WORLD: EL JIMADOR TEQUILA INVITES DRINKERS TO “SIP FOR YOURSELF”
Mexican tequila brand el Jimador spotlights its Jalisco heritage and 100% blue Weber agave craftsmanship while encouraging consumers to explore cocktails like margaritas and...
PRADA UNVEILS COZY NEW UNISEX FRAGRANCE INSPIRED BY CHAI
Prada has launched Infusion de Santal Chai, a unisex perfume inspired by the warmth of a chai latte. Blending sandalwood, chai spices, citrus and...
NYKAA APPOINTS NEHA BHISE AS AVP, MARKETING TO STRENGTHEN DIGITAL AND CONSUMER ENGAGEMENT
Nykaa has named marketing veteran Neha Bhise as Assistant Vice President, Marketing. With over 15 years of experience in digital, content, and brand communications,...
WAITROSE EXPANDS NO.1 RANGE WITH THREE NEW SINGLE MALT WHISKIES
Waitrose & Partners has launched three new single malt whiskies under its No.1 label, priced at £25–£29 for 70cl. The release strengthens the retailer’s...
Smriti and Harmanpreet Spotlight Protein as the Hidden Engine of Modern Cricket Performance
Smriti Mandhana and Harmanpreet Kaur break down how protein fuels strength, recovery, and consistency in elite cricket, blending athlete insight with ChatGPT’s smart nutrition...
APPLE’S NEW ‘SHOT ON IPHONE’ CAMPAIGN TURNS AUSTRALIAN CRICKET INTO CINEMATIC SPORT
Apple has launched a new ‘Shot on iPhone’ campaign via TBWA Media Arts Lab Sydney, featuring cricketers Marnus Labuschagne, Scott Boland and Alex Carey....
SWIGGY TURNS SANKRANTI HOARDING INTO FESTIVAL-THEMED ENGINEERING HACK, UPSTAGING RIVAL ZOMATO
Swiggy’s Sankranti hoarding doubled as a clever engineering solution, using mandatory wind-pressure holes as kite details in its festive design. The creative move impressed...
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