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Monday, December 1, 2025

Case Studies

LACOSTE’S ICONIC CROCODILE STEPS ASIDE IN POWERFUL CAMPAIGN FOR ENDANGERED SPECIES

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Lacoste replaced its iconic crocodile logo with endangered animals in a limited-edition collection, producing only as many shirts as the number of each species...

NUVIE LAUNCHES INDIA’S FIRST PROTEIN COFFEE, BLENDING TASTE, ENERGY, AND NUTRITION IN ONE BOTTLE

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Nuvie has introduced India’s first ready-to-drink Protein Coffee, combining 20g of complete protein with authentic coffee and 60mg caffeine. With no added sugar and...

HUGGIES INDIA INTRODUCES ‘GEELU MONSTER’ TO SPOTLIGHT BABY WETNESS AND FAST ABSORPTION1

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Huggies India’s new campaign features the ‘Geelu Monster’, a character symbolising lingering wetness on a baby’s skin. Based on insights from mothers, the film...

Asian Paints Celebrates South India with Limited-Edition Cultural Packaging

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Asian Paints has launched Special Edition Regional packaging for ACE Emulsion and Tractor Emulsion, inspired by the heritage of Andhra Pradesh, Telangana, Karnataka and...

TETLEY ENTERS READY-TO-DRINK MARKET WITH GUILT-FREE FRUIT & GREEN TEA REFRESHERS

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Tetley has launched its Ready-To-Drink Fruit & Green Tea range, offering flavour-rich, guilt-free refreshment for today’s on-the-go consumer. Available in Peach & Mango Passion...

Skoda and BBH India Launch ‘Mind Drive’ Hypnosis Experience for Octavia RS Fans  

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Skoda Auto India and BBH India have unveiled ‘Mind Drive,’ a hypnosis-led experience that lets fans imagine driving the sold-out Octavia RS. Created with...

AL RAWABI LAUNCHES HIGH-PROTEIN GREEK YOGHURT MADE IN DUBAI

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Al Rawabi has introduced its new Greek yoghurt, crafted in Dubai with high protein, reduced lactose, and a rich, creamy texture. The launch reflects...

RED ROCK DELI DEBUTS IN INDIA, ELEVATING SNACKING WITH GOURMET CHIPS

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PepsiCo has launched Australia’s premium snack brand Red Rock Deli in India, transforming the snacking landscape with gourmet-style chips in innovative kettle-cooked, baked, and...

TATA BRINGS BACK THE ICONIC SIERRA: ₹11.49 LAKH SUV BLENDS NOSTALGIA WITH MODERN EDGE

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After over two decades, Tata revives the legendary Sierra — now reborn with contemporary design, modern tech, and a starting price of ₹11.49 lakh....

PUBLICIS PRODUCTION SHOWCASES GLOBAL POWER WITH CHIPS AHOY–STRANGER THINGS COLLABORATION

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Publicis Production’s unified global ecosystem comes alive in the Chips Ahoy–Stranger Things campaign, produced across New York, London, and Bogota. Through PoP Studios’ partnership...

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