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Case Studies

Royal Stag Water Launches Innovative AI Festive Campaign ‘#CelebrateLarge’ with Rohit Sharma

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Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, celebrating the...

Australians and New Zealanders look to the future and want brands to put people...

Faced with the inevitability of a technology and AI-driven future, Australians and New Zealanders are embracing innovation, but on their own terms. According to...

The ‘Chautha Bandar’ Roars: Dabur Red Paste Takes on India’s Ignored Dental Woes

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Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, has unveiled a powerful new digital video campaign (DVC) urging families to seek “Freedom...

Pantaloons Ushers in a New Era of Style with Samantha Ruth Prabhu as Its...

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Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor and...

Vithoba Launches “Har Smile Ek Jeet Hai” Campaign on World Smile Day 

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Vithoba Healthcare, a trusted name in oral care, today announced the launch of its new campaign, “Har Smile Ek Jeet Hai” (#HarSmileEkJeetHai) on the occasion of World...

Showroom B2B Hosts Four-Day Roadshow, Showcases Category Expansion and Future Fashion Trends

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Showroom B2B (3Fate Technologies Pvt. Ltd.), India’s leading B2B platform for value fashion, successfully concluded its four-day roadshow held between 24th and 27th September...

‘Designed For Sukoon’: Hindware Introduces Its Fresh Brand Philosophy

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Hindware, India’s leading bathware, tiles, and consumer appliances brand, has unveiled its new brand positioning: ‘Designed for Sukoon’. Anchored in this philosophy, the company...

Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment

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Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints. Created...

Jaideep Ahlawat Leads Liberty General Insurance’s Road Safety Message—‘Choose Calm Over Conflict’

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Liberty General Insurance Ltd. has unveiled its first-ever influencer marketing campaign, featuring the acclaimed actor Jaideep Ahlawat. Running from September to December 2025, the...

Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities

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OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,” “Pull-Up...

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