Carnival Spirit Returns in Hennessy V.S Limited Edition by Appartement 103

Hennessy has launched its second V.S Carnival Limited Edition, designed by Appartement 103. Featuring vibrant flora-and-fauna illustrations, hot-foil accents, and textured embossing, the bottle captures the energy of carnival. The release reflects Hennessy’s commitment to cultural storytelling, blending heritage with bold design to create a collectible celebration of festivity.

This year, Hennessy has unveiled its second V.S Carnival Limited Edition design, created in collaboration with Appartement 103, the Paris-based creative agency known for its bold storytelling in packaging. The release marks a vibrant evolution of the series, immersing the iconic cognac label in a world of colour, texture, and festive energy.

The Carnival Limited Edition is conceived as a celebration of joy, rhythm, and cultural vibrancy. Appartement 103 has reimagined the label with a striking interplay of flora and fauna illustrations, hot-foil accents, and textured embossing. The result is a design that does more than decorate a bottle—it captures the essence of carnival itself, with its exuberant atmosphere, dazzling costumes, and pulsating music. The creative team sought to translate that sensory overload into a visual language that would resonate with both collectors and casual enthusiasts.

Carnival, with its roots in community, creativity, and liberation, has long been a source of inspiration for artists and brands alike. For Hennessy, a house steeped in heritage yet attuned to contemporary culture, the collaboration with Appartement 103 offers a way to connect tradition with modern expression. The cognac’s deep amber tones and rich flavour profile are now paired with a design that mirrors the dynamism of carnival celebrations across the globe, from the Caribbean to South America and beyond.

The design process was guided by a desire to push boundaries. Appartement 103’s team worked to ensure that every detail—from the shimmer of hot-foil accents to the tactile quality of embossing—would evoke the sensory richness of carnival. The flora and fauna motifs, rendered in vibrant hues, suggest a lush, tropical environment, while the layering of textures invites touch as much as sight. This multisensory approach reflects the agency’s philosophy of creating packaging that tells a story and engages audiences on multiple levels.

For Hennessy, the Carnival Limited Edition is more than a seasonal release; it is part of a broader strategy to celebrate cultural diversity and creativity. The brand has long collaborated with artists, designers, and musicians to reinterpret its identity for new generations. In this case, the partnership with Appartement 103 underscores the importance of design as a bridge between product and experience. By infusing the bottle with carnival’s spirit, Hennessy invites consumers to see cognac not just as a drink, but as a cultural artefact.

Collectors will note the continuity between this year’s edition and the inaugural Carnival design, yet also appreciate the evolution. Where the first edition hinted at festivity, the second plunges fully into its immersive world. The bolder palette, intricate illustrations, and heightened use of foil and embossing signal a confidence in the concept, as if the brand and its creative partner have found their rhythm and are now dancing freely within it.

The release also reflects a growing trend in luxury branding: the use of limited editions to create excitement and exclusivity. In a crowded market, such designs offer a way to stand out, to generate conversation, and to appeal to consumers who value both aesthetics and collectability. For Hennessy, whose V.S cognac is already a global bestseller, the Carnival Limited Edition adds a layer of desirability that extends beyond taste to touch and sight.

Appartement 103’s work demonstrates how design can elevate a familiar product into something extraordinary. By drawing on the universal language of carnival—its colours, its energy, its sense of community—the agency has crafted a visual identity that feels both specific and expansive. It speaks to the traditions of carnival while also inviting anyone, anywhere, to join the celebration.

As the bottle makes its way into markets worldwide, it will serve as a reminder that heritage brands can remain fresh and relevant by embracing creativity. Hennessy’s Carnival Limited Edition is not just a nod to festivity; it is a testament to the power of design to capture emotion, to tell stories, and to transform everyday objects into symbols of culture. In doing so, it reinforces the idea that luxury is not only about rarity or refinement, but also about resonance—the ability to connect with people on a deeper, more joyful level.

With this second edition, Hennessy and Appartement 103 have succeeded in evolving the Carnival series into a bolder, more immersive world. The bottle itself becomes a canvas, a celebration, and an invitation. It is a design that does not merely adorn but embodies the carnival spirit, ensuring that every sip of Hennessy V.S is accompanied by a burst of colour, rhythm, and life.creating packaging that tells a story and engages audiences on multiple levels.