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Wednesday, October 27, 2021

Burger King rolls out new visual identity

Burger King India has rolled out a completely new visual design that will be present throughout all touchpoints of the guest experience. The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality standards, such as the removal of synthetic colors and artificial flavors from food , as well as an ambitious pledge to environmental sustainability.

The brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media and digital and marketing assets.

Detailing about the rebranding strategy, Kapil Grover, Chief Marketing Officer said, “Burger King India continues to evolve as a brand matching the needs of its guests. After recently launching the Trust In Taste project with food free of any synthetic colours and artificial flavors, now even our logo represents realism. The new brand logo and visual identity is minimalistic, iconic and all about the food that we offer. The new visual identity is intended to get people to crave our food; its flame-grilling perfection and above all, its taste.”

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