Bravee by House of Beauty has appointed Bangalore-based influencer and body-positivity advocate Simran Balar Jain as its brand ambassador. The partnership will spotlight Bravee’s sizeless support solutions and promote self-care, comfort, and confidence, aligning with Simran’s advocacy for inclusivity and real-life representation. She will showcase how the products address everyday support challenges for women.
Bravee by House of Beauty has announced the appointment of Bangalore-based influencer and body-positivity advocate Simran Balar Jain as its new brand ambassador, reinforcing the brand’s growing focus on self-care, confidence, and sizeless support solutions for women. The partnership aims to bring greater visibility to Bravee’s product line, which is positioned around everyday comfort and inclusivity in women’s support wear.
Bravee, a sub-brand under House of Beauty India, has been steadily working to redefine how women experience support solutions by prioritising comfort over convention. By introducing sizeless support innovations, the brand addresses practical challenges many women face with traditional support wear, positioning its offerings as functional yet empowering alternatives.
Simran Balar Jain’s appointment marks a strategic step in aligning the brand with voices that resonate deeply with modern consumers. Known for her stance on body inclusivity and her commitment to representing real female experiences, Simran has built a community that values authenticity over aesthetic perfection. In recent years, her influence has extended beyond social media into mainstream cultural spaces, including a recent appearance at Cannes, where she was celebrated for breaking societal norms around representation and style.
Through the collaboration, Simran will showcase how Bravee’s products integrate into everyday wardrobes, tackling comfort and fit challenges that are often under-discussed in the fashion and lifestyle space. Both parties view the partnership as a long-term opportunity to shift narratives around body positivity and personal confidence—moving away from prescriptive beauty standards and toward lived comfort and self-expression.
Speaking on the partnership, the brand conveyed that Simran’s voice and values mirror Bravee’s mission of empowering women through products designed for real-life movement and confidence. For the rapidly growing women’s support solution category in India, the move arrives at a moment when brands are increasingly expected to embrace inclusivity not just in messaging, but also in product innovation.
The collaboration underscores a broader cultural shift toward brands recognising lived realities and centering comfort, function, and self-worth in their offerings. With Simran Balar Jain as its ambassador, Bravee signals its intent to play a larger role in that conversation—combining advocacy, innovation, and visibility in a market primed for change.
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