Bradford License India has partnered with Purple Turtle and Colour Fairies to expand these popular preschool IPs across books, toys, apparel, school supplies, décor and digital experiences. With global success and 125+ hours of educational content, the brands aim to lead India’s fast-growing kids licensing and smart entertainment market.
Bradford License India has entered a major strategic partnership with Purple Turtle and Colour Fairies, two of India’s most successful homegrown preschool entertainment brands from Adarsh Technosoft Pvt. Ltd., unlocking vast licensing opportunities across children’s products and experiential categories. The collaboration aims to power a new wave of high-quality, character-driven merchandise in one of the world’s fastest-growing children’s markets.
Purple Turtle — India’s first preschool intellectual property (IP) to break into global markets — has evolved from a successful book franchise into an international entertainment brand with a presence in over 30 countries. What began as an educational book series has grown into a full-fledged multimedia powerhouse with millions of young fans worldwide. The animated Purple Turtle series — featuring storytelling by Emmy award-winning writers and world-class production spanning LA and Ireland — is currently streaming on JioCinema, YouTube and other OTT platforms, where it continues to captivate preschoolers with its gentle values and learning-first storytelling.
Alongside Purple Turtle, Colour Fairies brings whimsical charm and a magical visual universe designed for early learners. Already popular for its enchanting design language and warm narratives, the brand is emerging as a vibrant licensing asset for creative and imaginative product lines.
With 125+ hours of safe, educational preschool content spanning rhymes, story episodes, curriculum-based videos and interactive learning, both brands present massive potential for physical and digital product expansion. Bradford License India will now represent these brands across key licensing categories including books, stationery, toys, character apparel, back-to-school collections, kids’ room décor, tech accessories, promotional partnerships, and even experiential formats like AR/VR-led entertainment zones and themed events.
Purple Turtle’s global licensing success includes apparel, puzzles, plush toys, video games, and school supplies — with established licensing in major markets such as Hong Kong, Russia, Europe and the Middle East. The brand’s strong narrative identity, instantly recognisable characters, and universal visual appeal have made it a favourite among parents seeking content that is both trustworthy and entertaining. It is one of the few Indian IPs with a dedicated global design team ensuring every product remains true to its philosophy, while being tailored for local languages and cultural nuances.
At a time when the children’s products industry is exploding worldwide, the timing of this partnership is strategically aligned with major market tailwinds. The global kids’ apparel market is projected to hit $368.34 billion by 2031, the children’s furniture category is expected to grow to $215.85 billion by 2032, while the back-to-school segment — already worth $172.3 billion — is being reshaped by parental demand for safety, sustainability and character-led personalisation. The global toy industry is accelerating towards a future driven by smart tech, eco-conscious design and STEM-led play, and India’s location-based entertainment sector — including AR/VR-driven experiences — is expected to grow at an explosive 36.3 percent CAGR to reach $2.4 billion by 2030.
Bradford License India believes Purple Turtle and Colour Fairies are perfectly positioned to lead this shift. Their IPs are not only content-led but purpose-driven — designed to be safe, future-ready and emotionally resonant for modern Indian and international families. With a strong foundation in preschool education and immersive storytelling, Purple Turtle is now preparing its next leap: integrating smart toy innovations that merge play with interactive learning — a natural evolution in an era where children’s products are being reimagined for value-added engagement.
For India — where licensing is growing at 10–15 percent annually and expected to accelerate for the next two decades — this collaboration marks a milestone moment. Purple Turtle, as the first Indian preschool IP to achieve global recognition, is uniquely placed to anchor India’s emergence as a global powerhouse in character-driven licensing and entertainment.
By joining forces with Bradford License India, Purple Turtle and Colour Fairies are not merely expanding into new product lines — they are setting the stage for a comprehensive ecosystem of story-led, culturally rooted, globally exportable children’s experiences. A generation of young learners is about to grow up with characters that feel proudly Indian, yet universally loved.
