Dubai’s luxury indoor kids’ entertainment brand Boo Boo Laand will debut in India in 2026 at Mumbai’s Jio World Plaza. Parent company Imperial One plans a Rs 110-crore investment to expand into Delhi, Bengaluru, Hyderabad, and Chandigarh, tapping India’s $1.3 billion kids’ entertainment market, projected to reach $2.1 billion by 2032.
Dubai’s premium indoor entertainment destination for children, Boo Boo Laand, is gearing up for its grand India debut in 2026, with its first venue set to open at Mumbai’s upscale Jio World Plaza. The move marks the beginning of an ambitious three-year expansion plan by parent company Imperial One, which will invest Rs 110 crore to establish a strong presence in the Indian market.
The brand’s Managing Director, Salil Malik, confirmed that after Mumbai, Boo Boo Laand will open additional venues in New Delhi, Bengaluru, Hyderabad, and Chandigarh, reflecting the company’s confidence in India’s rapidly expanding family entertainment sector.
Boo Boo Laand, known in Dubai for blending luxury with learning and play, is designed as an immersive indoor environment where children engage in role-play, creative activities, and storytelling experiences inspired by real-world professions and adventures. The brand positions itself as a space that balances entertainment with cognitive and social development—targeting affluent urban families seeking high-quality leisure experiences for their children.
“In India, we see multiple opportunities emerging with new mall developments in Tier II and Tier III cities,” Malik said. “The country’s growing young population, rising disposable incomes, and demand for premium family experiences make this the right time for us to enter.”
India’s kids’ entertainment market, currently valued at $1.3 billion, is projected to grow to $2.1 billion by 2032, according to industry estimates. The segment has so far been dominated by brands like KidZania, which pioneered the concept of experiential edutainment for children in major Indian metros. Boo Boo Laand’s entry is expected to intensify competition and elevate the quality benchmarks for indoor entertainment spaces catering to children.
Located within Jio World Plaza—Mumbai’s newest luxury retail and lifestyle destination—the flagship Boo Boo Laand outlet aims to offer an immersive experience on par with its Dubai counterpart. Designed with sustainability and safety in mind, the venue will include themed play zones, digital learning labs, interactive storytelling spaces, and exclusive retail corners featuring Boo Boo Laand merchandise.
Industry observers see the move as part of a broader trend in which global family entertainment brands are betting on India’s urbanization and consumer growth story. Malls are increasingly positioning themselves as lifestyle hubs rather than mere shopping destinations, making them ideal partners for premium entertainment concepts like Boo Boo Laand.
With its combination of luxury aesthetics, educational engagement, and international branding, Boo Boo Laand is poised to redefine children’s leisure spaces in India. As Malik summed it up, “Our goal is to create joyful spaces that spark imagination, curiosity, and confidence in every child—spaces where entertainment meets enrichment.”
If successful, the brand’s expansion could signal a new phase for India’s kids’ entertainment industry, where global innovation meets local aspiration—one Boo Boo at a time.
