Australian telco Belong collaborates with Howatson+Company to unveil a fresh brand campaign titled ‘More of the Good Stuff’. The campaign includes a film, created by animation house, Zombie Studio and set to Dean Martin’s iconic ‘That’s Amore’, that dives to the depths of the ocean floor to meet a lonesome eel who falls in love with an underwater internet cable, only to accidentally unleash the magic of the Belong onto the seabed and all its creatures.
“In the last few years, Belong has established a legacy of whimsical, feel-good campaigns. More of the good stuff’ builds upon this. It’s a joyful and unexpected celebration of Belong’s core offering – awesomely affordable internet.” said Howatson+Company ECD, Gavin Chimes.
Head of Product & Marketing Aaliah Eggins-Bryson said, “Belong has consistently delivered excellent services at a reasonable cost, and our goal was to create a brand platform that reflects this while appealing to a broader audience. What’s great about this brand platform is its ability to achieve this while maintaining our brand’s feel-good ethos. You watch the spot, and you can’t help but smile.”
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