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Thursday, June 13, 2024

BBDO Korea elevates Jang-Yong Kim as CEO

BBDO Asia has announced the promotion of Jang-Yong Kim to CEO of BBDO Korea. Kim joined BBDO Korea in 2019 as the Managing Director and prior to joining BBDO, he has been leading the innovation and transformation of the Korean advertising landscape including work for some of the top global advertising networks.

In addition to receiving the Grand Prize Ad Award from Citizen in 2019, he has also been awarded Year’s Ad Awards 2018, Korea YouTube 2017 for Popular Advertising Contents, Bronze Ad Fest 2008 and more. His passion and initiative will continue to push him to remain at the forefront of innovation and leadership in the evolving advertising world.

“We couldn’t be more excited to have JY lead the BBDO Korea office. JY’s strategic thinking and marketing skills make him the perfect person for this role,” said Tze Kiat Tan, who was recently appointed CEO of BBDO Asia.

“His steady efforts have helped strengthen our long-term relationship with our biggest client in the region, Amore Pacific. Not only has he improved productivity at the office, but he has also played a significant part in building BBDO Korea’s brand image, and I’m confident that he will continue to drive the business forward by pushing new innovations, maintaining the agency’s position as Korea’s most creative and effective agency.”

“I am both proud and excited to take the opportunity to step up to lead BBDO Korea,” added Kim.

“Although I know that there will be challenges and uncertainties ahead, I believe that, in addition to our strong backlog of work, depth of knowledge, and services, we are positioned for a strong and successful future. BBDO Korea has the people, the culture, and the skillsets to support our clients as they look to maximize awareness.”


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