BBH India has announced the appointment of Ashwin Palkar as the Executive Creative Director (ECD) and Head of Experience. Palkar’s mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattacharya, Chief Creative Officer of BBH India. His most recent role was on the brand side working at Singapore-based FMCG company Believe Pte Ltd, where he led the Creative and digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.
A creative leader with 17 years of experience in advertising, Palkar is a digital-first thinker and leverages digital platforms to infuse creativity and technology, creating ideas at the intersection of internet culture and consumer brands. His portfolio includes impactful work for brands such as Flipkart, Google Pay, Vice Media, Uber, Swiggy, IKEA, Google Merchants, WeWork, and Airtel among others.
For his work on “The Unfiltered History Tour” with Vice World News, he was ranked as the world’s top creative director at Cannes Lions 2022 and the world’s top executive creative director at the One Show Awards.
Bhattacharya said, “Ashwin’s appointment aligns with our objective of building a high-talent-density team. He is one of the best talents globally, and we are pleased that he will be playing for us. His enviable body of work, a boatload of awards, and that easy smile make him an ideal creative leader for us. His ability to craft engaging brand experiences is precisely what we want for our clients. With Ashwin, Swati, and Arvind, we are nearing the formation of an optimally skilled creative leadership team. Here’s to some great Tiki Taka between them and a significant advantage for our clients.”
On taking up the new role, Palkar said, “I have always been a fan of BBH’s vast global body of work. It is diverse, culturally rich, and filled with meaningful creativity. After my stint on the brand side, this was exactly what I was looking for. So, when this opportunity presented itself, I was certain I wanted to be part of the team. I am truly grateful to Parikshit for giving me this opportunity, and I am incredibly excited to work with him and the rest of the team at BBH. As Sir John Hegarty says, ‘All roads lead to the work.’”
