Tilt Brand Solutions, Brand and Communication Consultancy offering ambitious brand and business owners, Strategy, Creative, Digital, Content and Production services, has appointed Ameya Kovale as the Senior Director- Creative & Content. In his new role he will oversee the agency’s creative approaches and will report to Shriram Iyer, Creative Chief and Content Officer, Tilt.
Welcoming Kovale on board, Shriram said “We are really excited to have Ameya on board to team up with Adarsh Atal and jointly lead our creative product and culture. The expertise that he brings on board in art and design thinking, coupled with his rich experience in shaping identity &communication strategies for brands, adds further heft to our creative team. His fantastic attitude and his intimidating energy and pace further reinforces the very core of Tilt”
On taking up the new role, Kovale said, “I am thrilled to be part of, and further contribute to what the creative team at Tilt is doing.I am a big believer in Tilt’s work ethic, their style of creative solutioning &storytelling, and their absolute insistence in keeping the brand at the very core of anything and everything they do. Their fantastic body of work in under 3 years is quite telling and revealing of their talent and world view.”
Kovale comes with over 16 years of experience spanning across advertising and creative space. He has worked with wide range of brands which includes Vodafone, Johnson & Johnson, Reader’s Digest, Surf Excel, Axe, Axis Bank, The Economic Times, Under Armour, Byju’s, Kissan, Urban Ladder, Domex, Practo, Camlin, Ultra-Tech Cement, Go-Colours, Knorr, Blue Band Margarine ( Pakistan ), Astra Margarine ( Sri-Lanka ). His work has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.
He started off as the Art Director at OGILVYONE WORLDWIDE LIMITED, later on moved to MullenLowe Lintas Group, where he worked for thirteen years. Prior to joining Tilt, he was the Group Creative Director at MullenLowe Lintas Group.
