Ambrane the well-known mobile accessories brand has roped in Bollywood actor Disha Patani as its brand ambassador in India. The association is aimed at strengthening the brand’s network among the millennials. Patani is the latest to join the roster of brand ambassadors for Ambrane joining Indian cricketer Ravindra Jadeja. Ambrane’s portfolio includes powerbanks, audio accessories, and wearables .
Delighted on roping Patani, Ashok Rajpal – founder and chief executive officer, Ambrane India said, “We are thrilled to join hands with Disha Patani. A fashion icon and a powerhouse of talent, Disha’s vibrant, exciting and vivacious personality make for a perfect fit with the style and panache that Ambrane has become synonymous with. Disha is not only a style icon but also an inspiration to the youth. She has an incredible fan following, not just on-screen, but her influential presence on social media has captured the fellowship in millions. Her commitment to fitness and her love for dance, combined with her zesty personality, makes her an ideal choice for Ambrane.”
“Disha, with her very astounding performance, has carved a niche for herself in Bollywood. She is one of Bollywood’s leading stars and has received critical and popular acclaim for her style and work. It is her versatility that resonates with Ambrane’s identity. Through this association, we aim to ignite a stronger narrative for the brand,” he added.
On taking up the endorsing duties, Patani said, “Ambrane has simplified my everyday routine. The gadgets help me stay powered and charged in style. I am in love with the very dynamic product range. I am excited to be associated with Ambrane and looking forward to this collaboration.”
Ambrane shall launch its integrated campaign with Patani during the festive season. The outreach shall include all the digital platforms along with outdoor executions and activations. The BTL campaign shall involve ambient advertising and retail activations.
Ambrane is an indigenous electronics brand that was established in 2012 with a vision to offer smart electronic gadgets. The brand started its journey with Power Bank, which has become the brand’s identity and signature product with time. The major landmark reached by the brand is that it was the first company to manufacture power banks in India itself, hence, supporting “Make in India.”
The company have grown manifolds over the years – and now have a strong nationwide presence with multiple products in portfolio ranging in Mobile accessories, Audio, Personal care & Grooming and other Smart gadgets with over 15 million happy customers and have established ourselves among the top Indian brands on eCommerce sites like Amazon & Flipkart. Ambrane’s accessories are also available at retail chain stores like Croma, Sangeeta, Go Mobile, Walmart, More Retail, Reliance Retail, Spencers, Udaan and others.