The Arvind Kumar Memorial Award for the Most Enterprising Talent from advertising was also announced at an online prayer meeting organised by The Ad Club Bangalore that had in attendance family, friends, and veterans from media, marketing and advertising who had had long personal and professional relationships with Arvind. When he passed away on 25 September 2020, Arvind Kumar was Executive Director of The Ad Club Bangalore.

At the memorial meeting, family, friends, and fellow fraternal travellers celebrated Arvind Kumar’s life through a short video followed by reminiscences by many industry veterans, who recalled how his “childlike enthusiasm, his cool temperament, and his faith in and support of the advertising industry across the country” endeared him to the trade.

In attendance to pay their tributes were Harish Bijoor of Harish Bijoor Associates; Bunty Peerbhoy, Chairman Maa Communications; Raj Nayak of House of Cheer; Pradeep Dwivedi, CEO of Eros International Media Ltd; Sridhar Ramanujam of Brand Comm; CVL Srinivas, Country Manager, WPP India; PR Satheesh, COO, MMTV; Mathew of Disha Communications; Partho Roy and Ganapathy of Ad Gully; and Ashwin of DNA Networks.

Also present were senior members of The Ad Club Bangalore, Malavika Harita of Brand Circle and RT Kumar of Oysters Advertising along with Bipin Pandit of The Ad Club, Mumbai, Dr T. Vinay Kumar of Pepper Trust, Cochin, and Anbuchezhian K of Ad Club Madras.

The memorial meeting was attended by Arvind’s wife Kala Arvind Kumar and his daughters Divya and Dhanya. Dhanya read out an emotional poem on her father.

Managing Committee Members The Ad Club Bangalore — Sanchayeeta Verma formerly with Group M, Kishan Kumar of Wavemaker, and Laeeq Ali of Origami Creative and currently the President of the Ad Club Bangalore — spoke about how the Managing Committee was already missing Arvind’s presence in putting together The Big Bang Awards, Ad Club Bangalore’s biggest event of the year to be organised this time online in early December 2020.

The meeting hailed the institution of the Arvind Kumar Memorial Award for the most enterprising individual from the advertising fraternity. The first trophy will be given away at the Big Bang Awards.

Laeeq Ali, President, Advertising Club Bangalore, said, “It was wonderful to hear the beautiful tributes from the leading luminaries of the industry. The management committee is very touched by the kind words of everyone. Arvind Kumar is someone who has donned many hats and touched many hearts. But the most important aspect, which comes into my mind, is his ever-smiling face and selfless nature. He was a true example of a Go-Giver. He means a lot to us as well as the industry at large and we wanted to make sure his name is etched in memory forever in the form of the Arvind Kumar Memorial award for the most enterprising ad person of the year. Rest in Peace Arvind. Keep Smiling. You will be missed, a lot.”