Prior to joining Httpool, Jasani led the brand solutions team at Affle  India, MENA & APAC regions, driving the company’s creative and technology businesses. Httpool is the global partner of major media platforms, such as Facebook, Twitter, Spotify, LinkedIn, WeTransfer, and Snapchat, among others. Jasani comes on board Httpool with over 15 years of frontline experience in advertising and digital marketing in India. She will be reporting to Sunny Nagpal, Co-Founder, and Regional Managing Director, Httpool APAC.

Sunny Nagpal, Co-Founder, and Regional Managing Director, Httpool APAC.

Httpool is Facebook’s authorised sales partner in 11 select markets across Asia and Europe. The company’s mandate is to service Facebook’s existing and new clients in these markets. “With a proven track record of driving creative solutions for brands across the APAC region, Aatsi is perfectly suited to deliver growth locally and regionally for those clients navigating the new opportunities with Facebook. Aatsi’s expertise within the creative advertising space will help us provide that additional brand marketing service and leverage Facebook in a much extensive way,” Nagpal said.

Talking about her new role, Jasani said, “Creative is one of the key drivers for good performance of Facebook campaigns, especially with larger audiences consuming content on mobile devices. At a time when content is growing and people’s attention span shortens, the right creatives for the right target audience can be a decisive factor in the success of a campaign. I am excited to be a part of this amazing and highly energised team at Httpool, and I am looking forward to doing some amazing work for the Facebook family of apps across the APAC region.”

Creative is one of the key drivers for
good performance of Facebook campaigns, especially with larger audiences consuming content on mobile devices. At a time when content is growing and people’s attention span shortens, the right creatives for the right target audience can be a decisive factor in
the success of a campaign.

— Aatsi Desai Jasani

Jasani has been a consistent advocate of gender parity in the advertising and creative industries. Writing in the media in 2018, Jasani said, “Diversity is a very important agenda within most agencies and a lot of them are actually doing something about it like providing better work-life balance and having mandates on hiring women. But the big change will happen only when there is a change in the mindset and the onus lies on the men to be equal stakeholders in creating an equitable and diversified work environment.”

With a significant global presence, Httpool has 42 offices globally, employing close to 700 staff. As the global partner of a clutch of major media platforms, the company, Httpool “supports their growth, and drive business results for traditional and native advertisers across over 30 markets in Europe and Asia”, according to a note on their website.