Phoenix Ogilvy has been named 2025 Sri Lanka Agency of the Year after topping Campaign Brief Asia’s Creative Rankings. With 295 points from six major international award shows, the agency reasserts Sri Lanka’s creative presence in Asia, showcasing its talent strength and legacy of bold, disciplined storytelling.
Phoenix Ogilvy has been named Sri Lanka’s Agency of the Year for 2025, a recognition that underscores both its creative dominance and the country’s return to Campaign Brief Asia’s Creative Rankings after a year’s absence. The accolade, awarded on the basis of international creative performance, places Phoenix Ogilvy at the forefront of Sri Lanka’s advertising industry and cements its reputation as a powerhouse of talent and innovation.
The Campaign Brief Asia Creative Rankings are widely regarded as one of the most credible measures of creative excellence in the region. Agencies earn points exclusively from wins at major international award shows, making the rankings a transparent and respected benchmark of creative achievement. For Phoenix Ogilvy, the 2025 edition proved to be a defining moment, as the agency amassed an impressive 295 Creative Ranking points. These were secured through standout performances across six prestigious shows: the London International Awards (LIA), One Asia Awards, Clio Awards, AdFest, Spikes Asia, and Campaign Brief’s The Work.
This achievement not only signals national creative leadership but also highlights the depth of talent within the agency. Phoenix Ogilvy’s creative strength was further validated by its dominance in the Individual Creative Rankings for Sri Lanka. Leading the list was Nadeera Warawita with 250 points, followed closely by Sakuna Ranasinghe at 220 points and Samitha Kaushalya at 150 points. A cluster of names jointly occupied fourth place, including Dilshi Aberaja, Dilshard Ahamed, Harsha Kumara, Kasun Wadumestri, Keshan Silva, and Suresh Kumar, while Dilshi Thathsarani rounded off the top ten. This breadth of recognition reflects not only individual brilliance but also the collaborative spirit that defines the agency’s culture.
Irvin Weerackody, Chairman of Ogilvy Group Sri Lanka, emphasised the values underpinning the agency’s success. “Creativity has always been our lifeblood, and it is encouraging to see that commitment recognised on the world stage. The real test of an agency is not the trophies, but the courage to create with integrity, especially today. These achievements not only reflect the capability of our talent, but importantly their discipline, their cultural instinct and their refusal to take the easy way out. I am proud of our teams, who continue to push themselves year after year to raise the bar and uphold the standards we believe in.” His words capture the ethos of Phoenix Ogilvy: a belief that creativity must be both courageous and principled, rooted in cultural understanding and driven by discipline.
For five decades, Phoenix Ogilvy has been a defining pillar of Sri Lanka’s marketing landscape. Its legacy is built on challenging convention and advocating brave thinking, producing work that commands attention both locally and internationally. The agency’s history is intertwined with the evolution of Sri Lankan advertising, and its influence extends far beyond campaigns and awards. It has consistently nurtured talent, serving as a formidable training ground for generations of creatives, strategists, and leaders who have gone on to shape the industry across Asia and beyond.
The recognition in 2025 is therefore not just a celebration of recent wins but also a reaffirmation of the agency’s enduring role in shaping the country’s creative identity. Sri Lanka’s re-entry into the Campaign Brief Asia Creative Rankings after missing out the previous year is symbolic of resilience and renewal. Phoenix Ogilvy’s success demonstrates that Sri Lankan creativity can compete on the world stage, and it provides inspiration for the broader industry to continue striving for excellence.
The agency’s ability to consistently deliver award-winning work across multiple international platforms speaks to its adaptability and global outlook. Yet, what sets Phoenix Ogilvy apart is its grounding in local culture and instinct. Its campaigns resonate because they are not only technically accomplished but also emotionally authentic, reflecting the nuances of Sri Lankan society while appealing to international audiences. This balance of local insight and global relevance has been central to its success.
In an era where advertising is increasingly scrutinised for its impact and integrity, Phoenix Ogilvy’s achievements highlight the importance of discipline and cultural sensitivity. Awards may serve as milestones, but the agency’s philosophy insists that true creative leadership lies in the courage to uphold values and resist shortcuts. This perspective ensures that its work remains not only celebrated but also respected.
As Sri Lanka’s Agency of the Year, Phoenix Ogilvy stands as a beacon of what disciplined creativity can achieve. Its recognition in 2025 is both a tribute to its teams and a reminder of the country’s potential in the global creative arena. For the agency, the honour is another chapter in a long history of pushing boundaries, nurturing talent, and shaping narratives that matter. For Sri Lanka, it is a moment of pride, signalling that its creative voice is once again resonating across Asia.
Phoenix Ogilvy’s triumph is not merely about points or trophies; it is about legacy, integrity, and the courage to create work that endures. In celebrating this achievement, the industry acknowledges not just an agency’s success but a nation’s return to the creative spotlight. And in that spotlight, Phoenix Ogilvy continues to shine, raising the bar for what Sri Lankan advertising can be.
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