ANOTHER HENDRICK’S ARRIVES: A WHIMSICAL NEW CHAPTER FOR THE ICONIC GIN

Hendrick’s Gin has launched Another Hendrick’s, its first permanent addition in nine years. Master Distiller Lesley Gracie blends cacao and orange blossom with the brand’s signature rose and cucumber, creating a strikingly distinctive spirit. The global release signals Hendrick’s ambition to redefine premium gin with creativity, duality, and cultural resonance.  

In the world of spirits, few names conjure as much intrigue and eccentric charm as Hendrick’s Gin. Known for its whimsical branding and its signature infusion of rose and cucumber, Hendrick’s has long stood apart from the crowd, cultivating a reputation for originality and a refusal to conform to category norms. Now, after nine years without a permanent addition to its line-up, the brand has unveiled Another Hendrick’s, a gin that promises to expand its personality while staying true to its ethos of curiosity and creativity.

The new release, housed in a striking white bottle, is infused with marvellous rose and cucumber, layered with bright orange blossom and decadent cacao beans. It is a combination that might sound improbable, but improbability has always been Hendrick’s territory. For Master Distiller Lesley Gracie, the challenge was irresistible. Inspired by her love of chocolate and flowers, she set out to create a gin that could incorporate cacao, a rarity in the category. “Another Hendrick’s is the complete opposite of what we’ve been doing for the past 25 years, and the delectable combination of orange blossom and cacao beans is really rather unusual,” she explained. “I wanted to find a way to combine two of my favourite things in a way that felt authentic to Hendrick’s.”

Gracie’s experiments in the tropical greenhouse at the Hendrick’s Gin Palace led her to a profile that balances velvety richness with citrus brightness, offering a smooth finish that is both distinctive and unexpected. The result is a spirit that embodies Hendrick’s duality: complexity and lightness, tradition and innovation, eccentricity and elegance. Since its inception, Hendrick’s has thrived on unusual pairings, from its rare stills to its odd infusion of cucumber and rose. Another Hendrick’s continues this tradition, but with a gourmet twist that feels both indulgent and refreshing.

For Hendrick’s, the launch is more than a line extension. Nora Torpey, Global Brand Managing Director, emphasised that it represents a bold evolution. “Hendrick’s has always been a brand that leads with creativity and originality, subverting category norms and conventions as a matter of course. The release of Another Hendrick’s supercharges this and is far more than a line extension. By releasing ‘another’ side of ourselves, we make Hendrick’s more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth.” Her words underline the ambition behind the release: Hendrick’s is not simply adding a flavour, but reshaping its identity for a new generation of gin lovers.

The duality celebrated in Another Hendrick’s is not confined to the liquid itself. It reflects the brand’s philosophy that there is always more than one side to a story, more than one way to experience a spirit. Identical in its core qualities to the classic Hendrick’s Gin, yet different in how it evokes them, Another Hendrick’s invites drinkers to explore a new dimension of flavour. It is a spirit designed to intrigue the curious, to delight those who seek something beyond the obvious.

The global launch marks a significant milestone. It is the only innovation in Hendrick’s history to be introduced simultaneously across all markets, signalling the brand’s confidence in its appeal and its readiness to redefine the category once again. The year ahead promises to be extraordinary, with experiential events planned to showcase the new gin and immerse audiences in Hendrick’s world of eccentricity and wonder.

Cocktail culture, too, will feel the impact. Hendrick’s signature serve, The Hendrick’s Spritz, has long been a refreshing pre-dining favourite, balancing crisp gin with olive brine, apple and prosecco. Now, Another Hendrick’s Spritz joins the line-up, harmonising citrus notes for a vibrant offering. Charmaine Thio, Global Brand Ambassador, described it as a light and refreshing cocktail that balances the sweetness of fruits with the pull of cacao. Blending Another Hendrick’s Gin with apple juice, prosecco, soda and a splash of cherry liqueur, garnished with cucumber slices, a cocktail cherry and a lemon twist, it is a serve that allows the gin to sing while offering a rose-tinted twist on tradition.

The introduction of Another Hendrick’s is a reminder of the brand’s enduring commitment to creativity. In a market crowded with gins vying for attention, Hendrick’s has always chosen the path less travelled, embracing eccentricity and imagination. Its campaigns, its serves, and its storytelling have consistently challenged conventions, inviting drinkers to see gin not just as a spirit but as an experience. Another Hendrick’s continues this journey, offering a flavour profile that is both indulgent and refreshing, familiar yet surprising.

For Lesley Gracie, the creation is deeply personal. Her love of chocolate and flowers has been translated into a gin that feels authentic to her vision and to Hendrick’s identity. It is a testament to her ability to make the improbable possible, to look beyond the obvious and discover something sublime. In doing so, she has given Hendrick’s a new chapter, one that celebrates duality and invites drinkers to embrace another side of themselves.

As the white bottles of Another Hendrick’s begin to appear on shelves worldwide, they carry with them not just a new flavour but a new philosophy. Hendrick’s is reminding the world that there is always another way to see, another way to taste, another way to experience. In a category often bound by tradition, Hendrick’s continues to lead with imagination, proving that gin can be as much about storytelling as it is about botanicals.

The release of Another Hendrick’s is not simply about expanding a portfolio. It is about expanding horizons, challenging perceptions, and celebrating the joy of discovery. For those who have long cherished Hendrick’s for its eccentricity, it is a welcome addition. For those new to the brand, it is an invitation to step into a world where the improbable becomes possible, and where every sip tells a story.