International strategy studio Untangld is accelerating its global expansion, most recently securing a mandate to shape an evolved brand and messaging platform for The Australian Ballet. The win marks another milestone in a growing roster of high-profile collaborations across Australia and international markets. Recent partnerships include Royal Australian Mint, Perry Ellis / Nike, Legal & General, King Living and Dimple Color.
Together, these engagements underscore Untangld’s rising global profile, as its distinctive blend of strategy, culture and experience continues to resonate with some of the world’s most respected organisations.
Untangld Co-founder James Needham said: “The Australian Ballet stands at the intersection of art, movement and meaning. It’s a brand that embodies both heritage and progress. To help chart its next chapter is a privilege and a unique opportunity to reimagine how one of Australia’s most admired cultural institutions can engage a wider audience while staying deeply rooted in its story.”
Untangld will collaborate closely with The Australian Ballet’s in-house marketing, creative and digital teams, as well as their research and media partners, to evolve the brand and deepen audience engagement across all touchpoints.
Lyndell Pond, Director of Marketing and Brand at The Australian Ballet, said: “Untangld brings a rare mix of clarity, creativity and practicality as we shape the next chapter of our brand. They deeply understand how to bridge culture, story and audience. We’re excited to have them alongside us as we look to the future.”
Recent partnerships across government, luxury retail, global beverage, telecommunications technology, and social impact sectors underscore Untangld’s growing influence in driving strategic transformation at the executive level.
Untangld was founded by Danish Chan, James Needham and Jamal Cassim in 2020. In 2023, Untangld launched its presence in Europe headed by Emily Gray, and last year won Global Small Agency of the Year at the Creativepool awards in London. This follows accolades from Financial Review, SmartCompany and FastCompany Most Innovative.
About Untangld
Untangld is an international strategy studio that creates breakthroughs in business. Using an integrated offering of strategy, brand, insights and technology to unlock opportunities and drive growth. Untangld was founded by Danish Chan, Jamal Cassim and James Needham who saw the need for an agency which could offer ambitious brands evidence-led strategy in a fast, pragmatic way. Based in Melbourne, Sydney and London, Untangld works with clients all around the world. To learn more visit Untangld.co
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