AMPLIFY STRENGTHENS GLOBAL CREATIVE LEADERSHIP WITH JORDAN DALE APPOINTMENT  

As Amplify nears one year under Common Interest, the agency has appointed Jordan Dale as Global Creative Director, relocating him to Sydney to drive APAC growth while maintaining global collaboration. Alongside new creative leadership and internal promotions, Amplify underscores its commitment to talent development and expanding its international footprint.  

As Amplify approaches the milestone of one year since joining Common Interest, the global creative agency specialising in experience, entertainment and culture has announced a significant expansion of its leadership team. Jordan Dale has been appointed to the newly created role of Global Creative Director, a move that signals Amplify’s intent to deepen its creative impact across regions while reinforcing its global network.  

Dale, who relocates from Amplify’s London hub to Sydney, will work across the agency’s Australian, UK and US offices. His remit is to accelerate creative growth in the Asia-Pacific region while continuing to collaborate on global projects. The appointment reflects Amplify’s strategy of embedding international expertise within local markets, ensuring that creative output resonates both globally and regionally.  

Dale’s journey with Amplify spans four years, during which he has delivered work for major global clients across the agency’s international network. His career prior to Amplify included senior creative roles at Above+Beyond in London, Colenso BBDO and Ogilvy, where he worked on brands such as OnePlus, Subway, ANZ Bank and Visa. His portfolio has been recognised with awards at D&AD, One Show, LIA, Lovies and Spikes, alongside numerous local accolades in the UK and New Zealand.  

Reflecting on his move, Dale said his return to Sydney felt inevitable after a creative secondment in 2023. “Since my first Sydney creative secondment in 2023, I knew Sydney would be a place that I’d eventually end up in,” he noted. “The combination of being able to help shape the creative growth of this part of the world, whilst collaborating with our US and UK teams, makes for exciting times ahead. And being a 3 hour flight away from home, instead of 23, is a big bonus. Being able to bring a global cultural mindset into this market, whilst diving head first into local insights feels like a fun creative challenge.”  

Amplify has also confirmed the appointment of Joel Menegazzo as Creative Director. Menegazzo returned to Australia towards the end of 2025 after two years at Seed, and has already begun playing a key role in delivering content-led projects. His addition strengthens Amplify’s creative output, complementing Dale’s global remit with a focus on local execution and innovation.  

Gareth Davies, Managing Partner at Amplify Australia, emphasised the importance of these appointments in driving the agency’s growth. “Building on the momentum of last year, we’re excited to have Jordan and Joel join us locally to add further creative firepower to the work we deliver for our clients. These new hires and promotions will further support our growth trajectory across APAC in 2026 and continue to raise the bar on our creative output,” Davies said.  

In addition to external appointments, Amplify has announced two internal promotions that highlight its commitment to nurturing talent. Aaron Bilham has been promoted to Head of Production, where he will lead the agency’s production capabilities with a focus on innovation, craft and emerging technologies. His role will be pivotal in ensuring that Amplify’s creative ideas are executed with precision and technical excellence.  

Meanwhile, Caitlin Todd steps into the role of Senior Business Lead. Todd will continue to drive key client relationships, including Amplify’s work with Netflix, delivering integrated brand experiences that exemplify the agency’s reputation for best-in-class execution. Her promotion underscores Amplify’s emphasis on strengthening client partnerships and ensuring that creative vision translates into impactful brand engagement.  

These appointments and promotions collectively underscore Amplify’s continued investment in creative leadership and talent development. As the agency approaches its one-year anniversary under Common Interest, the moves reflect a broader ambition to expand its global footprint while maintaining a strong local presence. By embedding experienced leaders within its APAC operations and promoting internal talent, Amplify is positioning itself to deliver work that is both globally informed and locally relevant.  

The timing of these changes is significant. The creative industry is increasingly defined by its ability to balance global cultural insights with local authenticity. Dale’s appointment as Global Creative Director embodies this balance, bringing international experience to Sydney while ensuring that Amplify’s creative output resonates with audiences across diverse markets. Menegazzo’s role further strengthens this approach, ensuring that content-led projects are executed with a deep understanding of local dynamics.